Tested Direct Marketing Services Explained

 
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What I will tell you if you are interested in testing my marketing direct phone prospecting services 

outsourcing business to business phone calls

George Clay

Thank you for your interest in possibly working together.

To help you determine if I’m a good fit for what you need I’ll give you a detailed summary of my cold call prospecting services.
 
It’s not one call appointment setting…not even close.
 
It’s more a list-building process…starting first with the best list you will ever own — your existing list of prospects you want to sell to.
 
The sales cycle depends if we get lucky and find a pain point that needs attention.
 
Not the norm…but it does happen!
 
My guess you will need month or two to see a sale.
 
Might happen sooner.
 
A big key to my phone prospecting and overall database management is
 
I do not sell it.
 
Just recommend it highly because it is a great resource not just for phone prospecting but tracking and managing your customer and prospect base.
 
I recently made a video about TeleMagic — you can see it here.  
 
You can generally count on 2 prospect contacts per hour…those being prospects who raise their hands and say “OK send me your info..and fine if you call me back”.
 
I make certain they are qualified and reasonably interested in what you do.
 
As we work setting all this up we will find key words and phrases that resonate with the prospect — Not sure what you have found is the “secret sauce” that gets them talking about what they need.
 
  • Intro call…real-time interaction with decision-maker or get the name of that decision-maker. I recommend NOT sending out email until I contact and qualify that individual and once done…I confirm their email and mention I will be sending follow-up to them.
  • I email you — immediately — the results of my call and what you are to send the prospect. Helpful if you and I figure out what key data points you want collected by me in the opening call.  
  • Your follow-up email could open like this: My colleague, George Clay, Spoke with you today about blah blah blah…and asked that I follow-up with more info on our services…
  • You send the email…and then—according to the time-line given me by the prospect in my intro call — I recontact that prospect real-time and ask if info received..any questions..any needs we can help them with etc….if note…I if I can contact say 30 days or so or if ok to check back time to time.
  • I email you immediately their response and at this stage good to either email again and/or snail mail. Keep the snail mail and email on-going —educating and informing about special offers, etc.
 That’s the process.
 
Relationship building…credibility building…follow-up that makes you stand out from the pack.
 
Does this give you the big picture vs. the one call and done appointment-setting pitch?
 
The latter we can try…see if it works …either on opening call or follow-up.
 
Keep testing new twists!
 
As you can see, it’s a process….and does not yield results overnight.
 
But sure beats one-call telemarketing.

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Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

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Category: Direct Marketing

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