Business Development

Old way new client outreach

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My guess is you’ve never received a business phone call from someone like me doing old way new client outreach. Informal and relaxed without any selling— that’s old school outreach. Gets your foot in the door with prospects you might want to develop as customers.  No selling. Just qualifying their interest. Prospects you’ve met at trade shows or Zoom meetings Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals Important you know something about making these calls in a way that is not intrusive or annoying like calls you get from […]

Business Development

new client development

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Only a small percentage of leads offer you REAL sales opportunities. Strategic calling process Me doing outreach with TeleMagic First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase:  Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground! EXAMPLE — Vendor drops ball…you get the chance to prove what you can do. Strategic Calling […]

Business to Business Lead Generation

Direct Outreach Prospecting Experiences

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No Magic Pill You learn by doing…testing your real-world experiences to learn what works…and what does not work. Same goes for direct outreach prospecting. Wrote down what I’ve learned — published on-line. Highlights… list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. Maybe this info can help your direct outreach ROI. My toolbox for direct outreach phone prospecting Learned this in bits and pieces —- keeping what works while tossing out the bum turns that […]

Business to Business Lead Generation

Building Good Prospect Lists

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My toolbox for building good prospect lists. A reasonably good contact management program. My favorite — TeleMagic. Streamlines list building — keeps data organized for rapid outreach to best prospects. My review of Telemagic is here.  List building outreach without a good CRM platform is a fool’s errand. So get one an learn the ropes. Good list company Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here. Research Tool Entirely optional but worth the cost — Buzzfile Pro  — key contact data and […]

Business Development

New Client Outreach Explained

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 Personalized New Client Outreach Makes All The DifferenceMindful to ensure that your company’s intangible brand assests are carefully stewarded, I engage your prospects on a personal, one-to-one level.My delivery and presentation eliminate the stigma of  “just another telemarketing sales call”.I present what you do in a low-key way that makes for an effective two-way conversation.I keep you up-to-date on all your contacts — not only who’s who and where they are in the sales process, but what happened the last time I talked to them.My clients all are small business — less than 50 employees!Bigger sales organizations pretty much set […]

Business to Business Lead Generation

Personalized Customer Outreach Phone Prospecting

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Mindful to ensure that your company’s intangible brand assests are carefully  stewarded, I engage your prospects on a personal, one-to-one level. My delivery and presentation eliminate the stigma of  “just another telemarketing sales call”. I present what you do in a low-key way that makes for an effective two-way conversation. I keep you up-to-date on all your contacts — not only who’s who and where they are in the sales process, but what happened the last time I talked to them. Amazon Effect on all B2B selling is why you need this personalized customer outreach NOW more than ever. Real-time […]

Business Development

Customer Focused Outreach Services

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The more you personalize your customer’s sales journey the more they are likely to buy from you. By hunting, prospecting, qualifying and nurturing relationships for your sales reps to pursue my customer focused outreach services can help your business grow. This includes targeting new clients with just the right message as well as revitalizing past or inactive clients. Amazon Effect on all B2B selling is why you need personalized customer focused outreach services NOW more than ever. Real-time Follow-up Is Key Once a lead is qualified my real-time follow-up calls build trust and credibility in a way that shows your […]

Business Development

Personalized sales outreach explained

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Lead validation pre-sales call campaigning to qualify & present what you do in a low-key but very professional way.   Real-time follow-up calls to establish trust…build credibility and gain deeper, wider understanding of your customer. Lead tracking so you know what’s going on with each prospect and each customer so you can deploy data to deliver even more personalization. Immediate feedback on what your customers want and how you can satisfy that need for higher customer retention and more repeat customers. Bottom Line: The more you personalize your customer’s sales journey the more they are likely to buy from you. Well […]

Direct Marketing

Acquiring New Customers Toolbox

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Acquiring new customers using high-end telemarketinging process involving introductory cold calls and relationship-building real-time follow-up calls. A personal and distinctive way to engage hard-to-reach high level exectives without annoying phone calls common to call center telemarketing.