If you’re an engineer looking to target new clients and also revitalize past or inactive clients this may be worth a try. You may skoff at this approach but for these engineers this strategy has worked. What I’m describing is outreach phone prospecting. Works not just for engineers! Gently developing your prospects to becoming involved with your company. Technical data and industry buzz words are helpful. But over-the-phone skills —genuine friendliness…business savy…good etiquette — are even more important. If you decide to try outreach by phone the key is to do it the right way and with the right personal […]
With online marketing and cloud-related media making headlines, there’s a very responsive business development strategy you may have overlooked. It’s finding and developing new clients by phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but developing new clients by phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you […]
Direct Marketing Solutions Without Big Ads, Flashy Mailings. Yes! It can be done! Forget big ads and flashy mailings. If that’s what you need for your business my direct marketing solutions are not for you. Proof. I prove what I can do for you with my direct marketing trial projects.You measure the results…then decide if you want to expand your test. My focus is growing your business — not selling you a service you don’t need. Direct Marketing Solutions Bible Lessons from the master. My direct marketing solutions bible is SCIENTIFIC ADVERTISING, by Claude Hopkins. Click here and sample a few chapters […]
My direct response ad in The Wall Street Journal is so simple you might call it boring.
Q: What goals are realistic for high-level appointment setting? A: High-level appointment setting is calling to get information. That means finding out if your prospect qualifies for being added to the front end of your sales funnel. Picture a crowded room. Your goal: find the folks interested in what you offer. How to do it? Ask for a show of hands. There, that’s the goal of your cold call — finding the right prospects separating them from the crowd then qualifying their interest level Also, phone prospecting and business appointment setting is a form of direct marketing. And building a highly targeted […]
Forget big ads and flashy mailings. If that’s what you need for your business my small business direct marketing services are not for you.
And key to your successful direct marketing is your pre-sales marketing process. This is where I can help you. A tested and repeatable direct marketing process I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase One: Introductory warm-cold calls to find prospects worth pursuing. All calls by me real-time using TeleMagic contact management. No voice-mails! Phase Two: Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). Why Real-Time Follow-Up: For relationship building with your prospect base […]
Where to begin? Start with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need. Make your introduction specific and brief…twenty seconds or less. Keep your call relaxed, almost informal tone. A sales script you write yourself and are comfortable using will help you accomplish this by giving you confidence and the ability to control each call. Cold call follow-up by phone is about information gathering. That means finding out if the person you are calling is a qualified sales prospect. Your lead generation sales script guides you into asking specific questions that properly […]
A method I favor is over-the-phone sales prospecting. It’s simple and easy to manage because you can do it on your own time. But how to do it. Where to begin?
Lead Generation Development by phone marketing is a form of direct marketing. Tested and proven effective way to develop new business and reach new markets.