Business Development

getting appointments phone prospecting

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Getting appointments phone prospecting on the first call is rare. Regardless of whether you outsource your appointment setting or do it yourself, don’t try getting appointments by phone prospecting on the first call. Q: What goals are realistic for getting appointments by phone prospecting? A: Effective lead generation and list building are about qualifying prospects for future contacts. Once you realize that B2B appointment setting is not the goal of your first call, the monkey is off your back. You are calling to get information. That means finding out if  your prospect qualifies for being added to the front end of your sales funnel. […]

Direct Marketing

High-end Telemarketing Process Explained

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My high-end telemarketing process incorporates a series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. It completely eliminates the stigma and annoyance of old way cold calling. It gets your prospects and your customers to “open-up” and discuss what they REALLY want and need from your organization. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up discovery calls for you. You get key sales intel you would NEVER otherwise hear about.    What I Need From You  I’ll need to spend time with you on the […]

Business Development

Effective Cold call direct marketing strategy

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With this cold call direct marketing strategy I could promise you easy success. But I won’t. You’ll need patience and lots of persistence. But your rewards will be worth your effort. You’ll have the ability to “make things happen” — to control your business development process more effectively and on your own terms. Developing Quality Sales Leads It’s the power of an effective cold call direct marketing strategy….building yourself a pipeline of high-value new business prospects that you can develop in your own unique ways to becoming your customers. Ouch! I hear you loud and clear when that word “cold […]