On the phone your ability to bond with someone —- usually a complete stranger if you’re cold calling — will have more to do with your tone of voice than anything else. Words are important. But it ain’t what you say. It’s how you say it that has more to do with making a successful introduction on the phone than anything else. Also — on or off the phone — more marketing direct tips: Fine Talkers Rarely Good At This “Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is […]
What’s Your Covid-19 Turnaround Strategy? Your COVID-19 turnaround strategy probably has zoom meetings replacing your new client face to face meetings. But trade shows — and your business leads from working those shows — how are you fixing that? Plus back and forth meetings to meet and develop new clients — those were the good ole days of business travel. Whatever your COVID-19 turnaround strategy I thought you might be interested in some ways my remote direct outreach services might help you along the way. Personalized New Client Outreach Makes All The Difference On the phone your ability to bond […]
Direct Marketing Solutions Without Big Ads, Flashy Mailings. Yes! It can be done! Forget big ads and flashy mailings. If that’s what you need for your business my direct marketing solutions are not for you. Proof. I prove what I can do for you with my direct marketing trial projects.You measure the results…then decide if you want to expand your test. My focus is growing your business — not selling you a service you don’t need. Direct Marketing Solutions Bible Lessons from the master. My direct marketing solutions bible is SCIENTIFIC ADVERTISING, by Claude Hopkins. Click here and sample a few chapters […]
Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.
Direct Marketing Response Ad Lessons From My Ad In The Wall Street Journal My direct marketing response ad in The Wall Street Journal is so simple you might call it boring. Thanks to a local printer who helps with the final touches using Adobe In-Design, I keep production costs under $150. My latest direct response ad in The Wall Street Journal is to the right. What do you think? I bet you wonder what kind of response comes in? Well, this much I will tell you. I’ve been running my Marketing Direct ads in The Wall Street Journal […]
My direct response ad in The Wall Street Journal is so simple you might call it boring.
Small Business Direct Marketing Explained Forget big ads and flashy mailings. If that’s what you need for your business my small business direct marketing is not for you. Proof. I prove what I can do for you with my small business direct marketing trial projects.You measure the results…then decide if you want to expand your test. My focus is growing your business — not selling you a service you don’t need. Small Business Direct Marketing Bible Lessons from the master. My small business direct marketing bible is SCIENTIFIC ADVERTISING, by Claude Hopkins. Click here and sample a few chapters of this timeless […]
Forget big ads and flashy mailings. If that’s what you need for your business my small business direct marketing services are not for you.
Marketing Direct Fundamentals Determine the effectiveness of your advertising cheaply, quickly, and finally by following tested fundamentals of old-school direct marketing. A direct marketing test proves that one ad can sell 15 1/2 times more than another…that with small differences in copy or headline one ad can pull FIVE times more orders than its competitor. But it wasn’t always so! In the early days of advertising there was almost no direct marketing test. Then came the depression….when cost-conscious advertisers DEMANDED to know the factors behind the success or failure of advertisements. This is when meaningful, direct marketing test really began. This is […]
Tests are important and help us understand our customers. Good selling is based on good testing. These wise words from Scientific Advertising.