Direct Marketing

Find New Customers Using This Old-school method

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 Build Trust and Credibility When Reaching Out To Find New Customers What I’m talking about is NOT voice-mail or sending e-mail blasts like you (and your competitors) are used to doing to find new customers. That herd mentality — doing what everybody else does — let’s drop that for now.  Let’s test a different approach to show your prospects that what you do is different. What you offer is different. And that you are different. This break from the herd strategy is more important than ever because people are more distracted than ever. This is where real-time prospecting by phone comes in… […]

Direct Marketing

Phone Prospecting New Customers

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 What Makes You Worth Listening To? What you do is different. What you offer is different. And that YOU are different. These are the three fundamental keys to effectively phone prospecting new customers. What’s important to grasp now is the importance of positioning — …branding yourself so your prospect is comfortable not just speaking with you and listening to your “pitch”…but agreeing to learn more about what you can do for him or her. That’s important — wanting to learn from you how you plan to help them. For this to take place you need an effective follow-up process to effectively […]

Business Development

Pre-sales Discovery Process

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Effective Pre-sales Discovery Process Explained  Finding new customers is never easy. Especially now…because information overload makes us skeptical and hesitant to believe anything from anyone. Consider your emails and voice-mails. How many were sent to you today? Same overload your prospects deal with…day after day. How to get your message through this clutter…so they believe what you can do for them is true and not just another sales pitch?  Effective pre-sales telemarketing discovery process I’m talking about speaking directly with your prospects by phone. Engaging in real-time, meaningful dialog rather than voice-mail or sending automatic e-mails like you (and your […]

Direct Marketing

Effective High-End Phone Prospecting Explained

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I’m talking about speaking directly with your prospects by phone… …engaging in real-time, meaningful dialog rather than voice-mail or sending automatic e-mails like you (and your competitors) are used to doing. That herd mentality — doing the same thing over and over like everybody else trying to sell you something or win you over to their way of seeing things — that’s what I want you to put aside for now…  Let’s test a different approach to show your prospects that What you do is different. What you offer is different. And that YOU are different. This break from the herd strategy is […]