Business Development

Effective Phone Prospecting Is A Form Of Successful Direct Marketing

Posted on

And key to your successful direct marketing is your pre-sales marketing process. This is where I can help you. A tested and repeatable direct marketing process I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. All calls by me real-time using TeleMagic contact management. No voice-mails! Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake).  Why Real-Time Follow-Up: For relationship building with your prospect base […]

Business Development

Overlooked Sales Development Techniques

Posted on

 Why so many sales managers consider cold calling among obsolete sales development techniques Be it small firm or large multinational— most sales managers get promoted because they did a good job in sales While sales skills vary, when it comes to translating those skills into making their sales team succeed the managers follow pretty much the same playbook. Complacency And Reluctance To Experiment That playbook has many names — but complacency…also known as droning unremarkably through daily corporate life…is all too common. Have sales development techniques you want to test with your sales team? Sorry, but without top management support […]

Business Development

Overlooked Sales Development Techniques

Posted on

Overlooked Sales Development Techniques  Proven Consistently Effective Among Sales Development Techniques, cold calling is overlooked by too many Sales Mangers and Top Management Sales and Marketing Teams Misused and misunderstood — that’s cold calling as an effective sales development technique. Question: Why do sales managers consider cold calling an obsolete sales development strategy? Answer: Social media and web based marketing are their focus. And cold calling is misery for their sales people. Question: Is the cold call sales process effective? Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and […]