With on-line and social media marketing making headlines, effective lead generation strategies B2B you may have overlooked are B2B cold call list building.
Why so many sales managers consider cold calling among obsolete sales development techniques Be it small firm or large multinational— most sales managers get promoted because they did a good job in sales While sales skills vary, when it comes to translating those skills into making their sales team succeed the managers follow pretty much the same playbook. Complacency And Reluctance To Experiment That playbook has many names — but complacency…also known as droning unremarkably through daily corporate life…is all too common. Have sales development techniques you want to test with your sales team? Sorry, but without top management support […]
Like social media marketing, sales development cold calling can be an engaging and interactive business development medium.