If you’re an engineer looking to target new clients and also revitalize past or inactive clients this may be worth a try. You may skoff at this approach but for these engineers this strategy has worked. What I’m describing is outreach phone prospecting. Works not just for engineers! Gently developing your prospects to becoming involved with your company. Technical data and industry buzz words are helpful. But over-the-phone skills —genuine friendliness…business savy…good etiquette — are even more important. If you decide to try outreach by phone the key is to do it the right way and with the right personal […]
Database building by phone is about information gathering. That means finding out if the person you are calling is qualified for being added to your new client list. It’s here the weak prospects are weeded out…and the better qualified prospects are engaged for careful and methodical follow-up calls. Be patient. Building high-quality business databases is process. You’ll get more appointments if you build your prospect list with routine follow-up calls. The ripple effect from real-time follow-up calls Real-time follow-up calls are a form of customer service. These calls can create huge business possibilities…building relationships and a respect for you beyond […]
Cold Call New Customer Prospecting Tips. Gives these tips a shot. Not all at once. But one here. One there. Before you know it you’ll get the feel for cold calling and make it part of your business development process.