Business Development

Business development process for engineers

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If you’re an engineer looking to target new clients and also revitalize past or inactive clients this may be worth a try. You may skoff at this approach but for these engineers this strategy has worked. What I’m describing is outreach phone prospecting. Works not just for engineers! Gently developing your prospects to becoming involved with your company. Technical data and industry buzz words are helpful. But over-the-phone skills —genuine friendliness…business savy…good etiquette — are even more important. If you decide to try outreach by phone the key is to do it the right way and with the right personal […]

Business to Business Lead Generation

Finding Raisins in Your Raisin Bread

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Those raisins are your best qualified prospects…those most likely to purchase. Where you find these gems is in your raisin bread —- That’s your database or prospect list or referrals you get from customers or friends or wherever you go for leads you think worthwhile. But finding those prize raisins —- no easy task. That’s the filtering process. And no matter what kind of raisin bread (database…prospecting list…referral network, etc.., etc.) you are digging into you will need time and plenty of work to find and then develop those best qualified prospects. Building Your Prospect List Which brings up an earlier post — Toolbox for building […]

Business Development

Prospecting New Business Opportunities

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 Prospecting New Business Opportunities for High-End Sales   Marketing Direct provides market tested, phone based prospecting services for sales organizations in high-end or technically complex sales. Prospecting new business opportunities where lead nurturing and relationship building are key to closing each sale is where I  can really help you. Not one call telemarketing or call center work. Nothing like that. My  appointment setting and b2b complex sales lead generation process are entirely different.  Here’s what I can do for you… Build your prospect list with introductory cold calls. Develop these prospects with lead nurturing follow-up calls. Get you Appointments by methodically working […]

Business Development

Find New High-end Clients

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Can You Find New High-end Clients Prospecting By Phone? How does your business find new high-end clients? With online marketing and cloud-related media making headlines, there’s a very responsive marketing platform you may have overlooked.  What I’m talking about is phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to find new high-end clients and develop them — over time — into becoming your customer. The Personal Touch The secret is making your calls with a […]

B2B Lead List

Prospecting New Clients And High Level Execs

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   Prospecting New Clients & High Level Execs  When prospecting new clients they can be VP-level executives…CEOs…IT professionals…Buyers…OEM or channel sales partners. Select the new clients you want contacted. By prospecting new clients  for you I can help you execute your sales process in a more effective and consistent fashion so that you can increase  your close rates and revenues.  Prospecting Highlights Introductory cold calls.  Lead Nurturing follow-up calls.  Appointment Setting. List Building.  Lead Management with full notes & clear records of each call at all stages. Call Outcome Reports  and OPPORTUNITY MANAGEMENT so you can share information and adjust channel sales […]

Direct Marketing

High-end Phone Based Lead Development

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Marketing Direct provides high-end phone based lead development services for sales organizations in high-end or technically complex sales. I work exclusively for sales organizations where lead nurturing and relationship building are key to closing each sale. Not one call telemarketing or call center work. Nothing like that. My high-end phone based lead development services are entirely different.  Here’s what I can do for you… Build your prospect list with introductory cold calls. Develop these prospects with lead nurturing follow-up calls. Get you Appointments by methodically working this prospect list. Make your B2B complex sales sales lead generation process more efficient so […]

Lead Generation & Appointment Setting

List Building Cold Calling

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List Building Cold Calling for sales organizations in high-end or technically complex business products or services With me doing the list building cold calling I develop relationships for you with the key high-end prospects in the markets and companies you want to reach. And because I test everything for you with small trial projects you will never waste your money on your  cold calling going nowhere. What my list building cold calling I can do for you Build your B2B sales development prospecting list with introductory cold calls. Develop the qualified sales prospects with lead nurturing follow-up calls. Get you Appointments by methodically […]

Business Development

Cold Call Prospecting Services Explained

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Cold Call Prospecting Services Getting you new customers in ways that are practical and easy to test is what my cold call prospecting services are all about.   Cold Call Prospecting Services Highlights …Build your prospect list with introductory cold calls. Then develop the best prospects with lead nurturing follow-up calls. Get you Appointments by methodically working this prospect list. Make your sales process more efficient so every lead gets followed up. Give you full notes & clear records of each call at all stages. Give you DAILY Call Outcome Reports so you can share information and adjust tactics. Save you […]

Business Development

Marketing Direct Cold Calling

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Marketing Direct Cold Calling Explained Marketing Direct cold calling is a process and not simply one call telemarketing. The secret is making your calls with a personal touch that engages your prospects so they trust doing  business with you. And this is where I can help you. Working the phones I contact your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations. Personal low-key style How I accomplish this so each call comes across as low-key but professional and allows me to engage each prospect one to one with interactive dialog so the […]