Business Development

Overlooked strategy for business development

Posted on

We all want to get clients, keep clients and re-connect with lost customers. Have you considered reaching out by phone? But not enough time in your day for you to make those calls. So you get people to make those calls for you. The Problem with Telemarketers You hire a telemarketer. Or you outsource a telemarketing call center. And they tell you the same story — how many dials per hour they make and what you can expect in appointments per day. Either way you probably get the same result — mostly junk leads that go nowhere. The Problem with […]

Business Development

Business development process for engineers

Posted on

If you’re an engineer looking to target new clients and also revitalize past or inactive clients this may be worth a try. You may skoff at this approach but for these engineers this strategy has worked. What I’m describing is outreach phone prospecting. Works not just for engineers! Gently developing your prospects to becoming involved with your company. Technical data and industry buzz words are helpful. But over-the-phone skills —genuine friendliness…business savy…good etiquette — are even more important. If you decide to try outreach by phone the key is to do it the right way and with the right personal […]