Business Development

Slowly win back lost clients

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We all have lost clients — prospects you’ve spoken to or sent proposals to but never got the business. To win back lost clients always good to gently re-establish your presence with some of these clients and from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting is  all too easy to do. Also, consider that it’s more profitable to call someone who is already interested than someone who might not even need you. And with your prospects who already […]

Business Development

Why try my direct phone prospecting outreach?

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You already do this in-house! Plus your niche way too specialized. Only sales pros trained in your field can do this right. Excellent points.  You’re asking the right questions! To answer your concerns here are some highlights — What direct phone prospecting outreach can do for you: Build your prospect list with introductory cold calls — any market niche, same tested process. Develop these prospects with lead nurturing follow-up calls. Get you Appointments by methodically working this prospect list. Make your sales process more efficient so every sales lead gets followed up. Give you full notes & clear records of […]

Business to Business Lead Generation

Building Good Prospect Lists

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My toolbox for building good prospect lists. A reasonably good contact management program. My favorite — TeleMagic. Streamlines list building — keeps data organized for rapid outreach to best prospects. My review of Telemagic is here.  List building outreach without a good CRM platform is a fool’s errand. So get one an learn the ropes. Good list company Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here. Research Tool Entirely optional but worth the cost — Buzzfile Pro  — key contact data and […]

Business to Business Lead Generation

Marketing Direct Outreach Services

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Get help getting more stuff done! Marketing Direct outreach services for your business.   Keeping your active customers engaged so they don’t drift away while also finding new clients is something we all have to do but seems there’s never enough hours in the day to get all this done. You’re probably re-tooling how you do this now that COVID-19 has moved the goal posts making what worked before a bit bumpy, to say the least. Whatever your COVID-19 game plan I thought you might be interested in some ways my Marketing Direct outreach services might help you along the way. Just know it requires hands-on […]

Business to Business Lead Generation

Business Outreach Prospecting Services

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But you do this in-house!  That’s what you pay your people to do!  Plus they know the ropes — your niche too specialized to have anybody but your own sales people prospect new business.    Excellent points!! And finding new clients by reaching out to people you do not know is something you think will not work.       Anything you don’t already know?  Let’s just say experience is a great teacher.   And a booklet I wrote about remote work and my phone prospecting experiences covers this start to finish. Pretty much covers the bases…including list-building…intro discovery calls…the 27 second pitch…building-out […]

Business to Business Lead Generation

Marketing Direct Updates

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Get Marketing Direct Updates on Introductory Outreach Projects  By hunting, prospecting, qualifying and nurturing relationships for your sales reps to pursue my business development outreach services can help your business grow. This includes targeting new clients as well as revitalizing past or inactive clients. Examples of Marketing Direct Updates I will send you include…  Lead Generation: Hunting, prospecting for new business development, interest validation and qualification. You could have me reach out to a new batch of prospects you want contacted…but for whatever reason your people just are not getting to. Perhaps I can open some doors for you with […]

Business Development

Business Development Outreach Services

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By hunting, prospecting, qualifying and nurturing relationships for your sales reps to pursue my business development outreach services can help your business grow. This includes targeting new clients as well as revitalizing past or inactive clients.  Business Development Outreach Services include: Lead Generation: Hunting, prospecting for new business development, interest validation and qualification. You could have me reach out to a new batch of prospects you want contacted…but for whatever reason your people just are not getting to. Perhaps I can open some doors for you with my relationship-building, real-time follow-up calls. Lead follow up from Trade Shows and other […]

Business to Business Lead Generation

Telemarketing New Clients

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 This Tested Stragegy May Work For You.      Just about everybody wants new customers.    A tested approach I favor for telemarketing new clients is non-intrusive and builds trust and establishes credibility in a way that gets through to the right people and builds a relationship with them over time and not with a single phone call.       This approach is not for everybody and may not be right for you. But it sure has worked for me and also for my clients. I call it high-end telemarketing. Important you know it’s not pestering people with annoying phone […]

Business Development

Build Client Prospect Lists

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If you are running low on new prospects it’s time to pick up your phone and start making some calls. What I’m talking about is old school phone prospecting to build client prospect lists. developing a base of well-qualified prospects interested in meeting you and learning what you can do for them. Yes, it’s a process! But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did. To build client prospect lists here’s the process I use and recommend. Phase One:  Introductory warm-cold calls to find prospects worth […]

Business Development

How To Make A Successful Phone Introduction

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What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. The video on this page explains the research on a successful phone introduction in a way I think you will find both helpful and interesting when it comes to making your phone prospecting more successful. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re […]