Business Development

new client development

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Only a small percentage of leads offer you REAL sales opportunities. Strategic calling process Me doing outreach with TeleMagic First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase:  Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: Sales opportunities you’ll NEVER hear about unless your ear is close to the ground! EXAMPLE — Vendor drops ball…you get the chance to prove what you can do. Strategic Calling […]

Business to Business Lead Generation

Tested Business Development Outreach Process Explained

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You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts  I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics.  You track response and measure results How the process works FIRST PHASE: Introductory warm-cold calls to find prospects worth pursuing.  I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. SECOND PHASE: Best prospects are developed and nurtured by routine call […]

Direct Marketing

Database Building Phone Prospecting

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Phase One:  Introductory warm-cold calls to find prospects worth pursuing. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake).  Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition. NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my […]

Business Development

High-Value Lead Development Process Explained

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Acquiring High-Value Customers Only a small percentage of  leads offer you real sales  opportunities. Select niche batches of prospects you want developed. VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: High value lead development begins with introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making the calls. What You Learn: […]