Old way new client outreach

My guess is you’ve never received a business phone call from someone like me doing old way new client outreach. Informal and relaxed without any selling— that’s old school outreach. Gets your foot in the door with prospects you might want to develop as customers.  No selling. Just qualifying their interest. Prospects you’ve met at trade shows or Zoom meetings Customers who have drifted away Subscribers to newsletters or webinars High-profile executives you’ve read about in business journals Important you know something about making these calls in a way that is not intrusive or annoying like calls you get from […]

Direct Outreach Prospecting Experiences

No Magic Pill You learn by doing…testing your real-world experiences to learn what works…and what does not work. Same goes for direct outreach prospecting. Wrote down what I’ve learned — published on-line. Highlights… list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. Maybe this info can help your direct outreach ROI. My toolbox for direct outreach phone prospecting Learned this in bits and pieces —- keeping what works while tossing out the bum turns that […]

COVID-19 and telecommuting

Technology can connect you with almost anyone around the block or around the world. But there’s something unique that we humans get from interacting with one another that doesn’t come across as well through technology. In face-to-face communication, you are sharing a moment in time and space with someone. That is incredibly compelling for our ancient brains. This one-on-one “sharing a moment in time” with someone is how I approach real-time phone prospecting. It’s a moment in which you are able to connect with a prospect in a way that cuts across the technology great divide…and builds a rapport you just cannot get with even the coolest web-based technology. […]

Telemarketing New Clients

 This Tested Stragegy May Work For You.      Just about everybody wants new customers.    A tested approach I favor for telemarketing new clients is non-intrusive and builds trust and establishes credibility in a way that gets through to the right people and builds a relationship with them over time and not with a single phone call.       This approach is not for everybody and may not be right for you. But it sure has worked for me and also for my clients. I call it high-end telemarketing. Important you know it’s not pestering people with annoying phone […]

How To Make A Successful Phone Introduction

What if I told you that when you introduce yourself on the phone to someone you are calling for the first time what callers hear on the other end has relatively little to do with what you are saying? Research in human communication bears this out. The video on this page explains the research on a successful phone introduction in a way I think you will find both helpful and interesting when it comes to making your phone prospecting more successful. Words are important. But on the phone your ability to bond with someone — usually a complete stranger if you’re […]

Business Prospecting Lists

Business Prospecting Lists That Don’t Dissappoint I want to tell you about a small, family owned list company that delivers excellent business lists at very reasonable rates. They’ve been around since 1984. Have recommened  Accurate Leads to clients looking for quality business telemarketing lists…direct mail lists…and email lists. Especially their business telemarketing lists — test small batches of leads — and at very reasonable rates! Can be a couple of hundred contact names to maybe one thousand contact names. Work with those prospects before buying a bigger list. Selecting business prospecting lists by industry, job function, and a number of other […]

Find New Customers Using This Old-school method

 Build Trust and Credibility When Reaching Out To Find New Customers What I’m talking about is NOT voice-mail or sending e-mail blasts like you (and your competitors) are used to doing to find new customers. That herd mentality — doing what everybody else does — let’s drop that for now.  Let’s test a different approach to show your prospects that what you do is different. What you offer is different. And that you are different. This break from the herd strategy is more important than ever because people are more distracted than ever. This is where real-time prospecting by phone comes in… […]

Phone Prospecting New Customers

 What Makes You Worth Listening To? What you do is different. What you offer is different. And that YOU are different. These are the three fundamental keys to effectively phone prospecting new customers. What’s important to grasp now is the importance of positioning — …branding yourself so your prospect is comfortable not just speaking with you and listening to your “pitch”…but agreeing to learn more about what you can do for him or her. That’s important — wanting to learn from you how you plan to help them. For this to take place you need an effective follow-up process to effectively […]

Developing new clients by phone prospecting

With online marketing and cloud-related media making headlines, there’s a very responsive business development strategy you may have overlooked.  It’s finding and developing new clients by phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but developing new clients by phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to connect with your customers and potential customers in a very personal way. The Personal Touch The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you […]

Your lost customers

Get back lost customers —- clients you have spoken with or sent a proposal to in the past but didn’t win the business.  I have something that might help you win back a few lost clients. I am suggesting you gently re-establish your presence in a way that builds trust. That way you have a better chance to develop a relationship with some of these clients. And from there incrementally edge your way back by taking on smaller pieces of business. Letting them drift away and giving up on them for good or waiting too long before reconnecting are mistakes […]