Tag: "direct marketing strategy"

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Old School Direct Marketing Makes Comeback

Social media and technology driven marketing are all in favor…but something odd and often forgotten is making a comeback.   Done right it works — especially with the personal touch that engages your prospect and pulls them into your offer.  What I’m describing is personalized old school direct marketing —- cards and letters that not only get read…they bring […]

Marketing Direct Strategy

  Small Business Marketing Direct Strategy Explained No hype or fluff. Forget big ads, flashy mailings, corporate jingles. If that’s what you need for your business my marketing direct strategy is not for you. Proof. I prove what I can do for you with small trial projects.You measure the results…then decide if you want to expand […]

Tips For Small Business Owners

Marketing Direct B2B Tested Tips Especially Suited For Small Business Owners Seven Reasons To Subscribe Marketing direct b2b is a practical, cost effective direct marketing strategy.   When you subscribe to my update tips here’s what you’ll get. 1.  Tested Marketing Direct B2B Tips On How To Engage Your Sales Prospect.  You’ll learn how to better engage your […]

Marketing Business To Business Cold Calling

With online marketing and cloud-related media making headlines, marketing business to business cold calling is a very responsive marketing strategy you may have overlooked.

Sales Development Tips for Sales Managers

For sales managers who want to buck the trend of lock-stepping through daily corporate sales life these tested direct marketing tips will help.

Sales Development Cold Call

Misused and misunderstood — that’s the sales development cold call. But this simple sales tool has benefits you’ll do well to explore.

Business Development Cold Call Questions Answered

Does your sales manager consider the business development cold call obsolete? Get the facts on what this highly effective sales tool can do for you.

Cold Call Sales Process

For developing new clients the cold call sales process is far from obsolete. Yet too many sales managers fail to use it effectively.

Cold Call Business Development

Cold calling is misery for sales people. And sales managers consider it obsolete. Yet cold call business development works!

Does Cold Call Lead Prospecting Work?

Too many sales managers rate cold call lead prospecting obsolete. Harvard Business Review On-Line says cold calling still works!

Cold Call Sales Prospecting

According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”

Cold Call Marketing B2B

Like social media marketing, cold call marketing B2B can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Cold Calling B2B

According to Harvard Business Review On-Line cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts.”

Sales Lead Development B2B

With online marketing and cloud-related media making headlines, there’s a very responsive sales lead development B2B platform you may have overlooked.

New Client Business Development

Overlooked New Client Business Development Marketing Medium How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive  new client business development marketing platform you may have overlooked.  This new client business development marketing platform is phone marketing — a tested direct marketing medium for getting […]

Business Development Direct Marketing

Try this Overlooked Business Development Direct Marketing Medium How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development direct marketing platform you may have overlooked.  This business development direct marketing platform is phone marketing — a tested direct marketing medium for getting and keeping […]

Business Development B2B Platform

Try this Overlooked Business Development B2B Marketing Platform How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development B2B marketing platform you may have overlooked.  This business development B2B marketing platform is phone marketing — a tested direct marketing medium for getting and keeping […]

Business Development Marketing Tip

Try this Overlooked Business Development Marketing Platform How does your business generate sales leads and get new customers? With online marketing and cloud-related media making headlines, there’s a very responsive business development marketing platform you may have overlooked.  This business development marketing platform is B2B phone marketing — a tested direct marketing medium for getting and keeping customers. You […]

Direct Marketing Business Development

This no-nonsense approach that has always struck a chord with me…and why I recommend this direct marketing business development book so highly to my Marketing Direct subscribers.

Business Lead Development By Phone

Another big benefit of this business lead development strategy: by speaking one-to-one with your prospects the feedback you get is immediate.

Business Sales Development Plan

Real-time follow-up by phone is often overlooked in business sales development for reaching new markets and getting new customers.

Customer Development Prospecting

Today, when customers are fewer and their demands greater, customer service means survival. Customer development prospecting keeps your customers from drifting away.

Real-World Appointment Setting B2B

Telemarketing services want you to believe that appointment setting B2B is best accomplished with one or two phone calls.

Small Business Marketing B2B Tips

Small business marketing b2b by phone is a practical and tested direct marketing strategy. When you subscribe to my B2B update tips here’s what you’ll get.

B2B Lead Development Marketing Test

Do-it-yourself B2B lead development marketing by phone without hiring telemarketers or buying a prospect list. Tested B2B marketing by phone that works.

Advertising Strategy B2B

The world of B2B advertising is full of unexpected disasters.This Guide tells how to avoid common mistakes, costly mistakes in advertising strategy B2B.

Business Advertising Blunders

Business advertising myths and half-truths have rooted themselves in our everyday business lives; so deeply, in fact, that it’s often difficult to recognize when you’re doing your advertising more harm than good.

Business Advertising Mistakes Explained

Business advertising mistakes can be costly. Popular advertising myths and half truths make it difficult to see when you’re doing your advertising more harm than good.

Costly Advertising Myths

Popular and misleading advertising myths & half-truths make it difficult to recognize when you’re doing your advertising more harm than good.

small business advertising

Small business advertising is full of unexpected disasters. Avoid common & costly mistakes. Advertising sales reps can mislead you into these errors.