Business to Business Lead Generation

Direct Outreach Prospecting Experiences

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No Magic Pill You learn by doing…testing your real-world experiences to learn what works…and what does not work. Same goes for direct outreach prospecting. Wrote down what I’ve learned — published on-line. Highlights… list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. Maybe this info can help your direct outreach ROI. My toolbox for direct outreach phone prospecting Learned this in bits and pieces —- keeping what works while tossing out the bum turns that […]

Business to Business Lead Generation

Building Good Prospect Lists

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My toolbox for building good prospect lists. A reasonably good contact management program. My favorite — TeleMagic. Streamlines list building — keeps data organized for rapid outreach to best prospects. My review of Telemagic is here.  List building outreach without a good CRM platform is a fool’s errand. So get one an learn the ropes. Good list company Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here. Research Tool Entirely optional but worth the cost — Buzzfile Pro  — key contact data and […]

Direct Marketing

Acquiring New Customers Toolbox

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Acquiring new customers using high-end telemarketinging process involving introductory cold calls and relationship-building real-time follow-up calls. A personal and distinctive way to engage hard-to-reach high level exectives without annoying phone calls common to call center telemarketing.