Business Development

Marketing Direct Outreach Help

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Building Good Prospect Lists Nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that’s a real pain. What to do? Build your own lists and keep your data clean and up-to-date. Helps if you have a  good list company like Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. They’ve been around since 1984. I’ve known about them only for a few years. Their services I have recommened to Marketing […]

Direct Marketing

Find New Customers Using This Old-school method

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 Build Trust and Credibility When Reaching Out To Find New Customers What I’m talking about is NOT voice-mail or sending e-mail blasts like you (and your competitors) are used to doing to find new customers. That herd mentality — doing what everybody else does — let’s drop that for now.  Let’s test a different approach to show your prospects that what you do is different. What you offer is different. And that you are different. This break from the herd strategy is more important than ever because people are more distracted than ever. This is where real-time prospecting by phone comes in… […]

Direct Marketing

Finding new clients cold calling

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Finding new clients cold calling is a skill—one that can be learned, honed, perfected. Here are five effective business development cold calling tips I want you to try. Not all at once, but one here, one there. Be patient… stick with my strategy. You’ll see positive results finding new clients cold calling.  Questions? Email or call me. I’ll do my best to help you. And please…send me your feedback once you give those tips a try.  Never “Wing It”. Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when cold calling new customers. Keep It Short. Make […]

Direct Marketing

Prospecting fast growth small companies

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 Prospecting fast growth small companies and engaging their high-end decision-makers with meaningful conversation is no easy task    Especially when you want to reach their c-level executives. How to do it? ​​​​​​​A process I use and recommend is building the fast growth small company  prospecting list yourself.    Find fast growth small companies in my list-building how to booklet. By doing-it yourself you zero-in on those prospects best suited for your pitch…plus your research on their individual companies gives you some good talking points when you engage them by phone or send an introductory email explaining what you can do for their particular niche […]

Business Development

Generating Qualified Cold Call Sales Leads

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Step-By-Step Process Generating Qualified Cold Call Sales Leads  What if I told you that generating qualified cold call sales leads is a methodical process completely different from old way telemarketing? You would say I am out of touch with the digital age and that cold calling is dead. Harvard Business Review On-Line   Yet Harvard Business Review On-Line says this business practice is “not only alive it’s kicking and should be used by every B2B sales force.” What I’m describing is the art of generating qualified cold call sales leads with an introductory phone call…and then developing the most qualified […]

Business Development

Effective Cold call direct marketing strategy

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With this cold call direct marketing strategy I could promise you easy success. But I won’t. You’ll need patience and lots of persistence. But your rewards will be worth your effort. You’ll have the ability to “make things happen” — to control your business development process more effectively and on your own terms. Developing Quality Sales Leads It’s the power of an effective cold call direct marketing strategy….building yourself a pipeline of high-value new business prospects that you can develop in your own unique ways to becoming your customers. Ouch! I hear you loud and clear when that word “cold […]

Business Development

High-level Cold Call Prospecting

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High-Level Cold Call Prospecting My high-level cold call prospecting is for sales organizations in high-end or technically complex business products or services. I develop relationships for you with the key prospects in the markets and companies you want to reach. Here’s what I can do for you Build your prospecting list with introductory cold calls. Develop the qualified sales prospects with lead nurturing follow-up calls. Get you Appointments by methodically working this  cold call prospecting list. Make your cold call prospecting more efficient so every lead gets followed up. Give you full notes & clear records of each call at all stages. Give […]

Business Development

Business Development Cold Calling Tips

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Effective business development cold calling is a skill—one that can be learned, honed, perfected. Here are five effective business development cold calling tips I want you to try. Not all at once, but one here, one there. Be patient… stick with my strategy. You’ll see positive results…especially with your new customer cold calling.  Questions? Email or call me. I’ll do my best to help you. And please…send me your feedback once you give those tips a try.  Never “Wing It”. Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when cold calling new customers. Keep It […]

Business Development

How To Prospect New Customers

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Prospect new customers without pain To make prospecting new customers easier and way less stressful here are five tips I think you will find  useful. Give these tips a shot…not all at once, but one here, one there. Be patient… stick with my strategy. You’ll see positive results…especially with your cold call phone prospecting.  OK, let’s get started.  Never “Wing It”. Always use a script. It keeps repetitions, omissions and improper sequencing out of your pitch. They spell trouble when you prospect new customers. Keep It Short. Make your introduction brief and to the point. How brief? Twenty to thirty seconds! That’s all you get. So be accurate, concise,and persuasive. […]