Business Development

Marketing Direct Outreach Help

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Building Good Prospect Lists Nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that’s a real pain. What to do? Build your own lists and keep your data clean and up-to-date. Helps if you have a  good list company like Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. They’ve been around since 1984. I’ve known about them only for a few years. Their services I have recommened to Marketing […]

Business Development

Business Development Outreach Call process

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Seven Most Frequently Asked Questions About My Business Development Outreach Call Process Effective cold calling is part of a methodical sales process that includes routine real-time follow-up calls. This business development oureach call process is summarized below. Qualification Process Good prospects…weak prospects? I find out who’s who by asking specific questions. For example, “Does this interest you?” Or “When would you like me to recontact you”? These prospect qualify questions are key to my business development cold call sales process. How do you keep track of who to call and when? I use a sales management program that organizes contacts, phone numbers, call back […]