Business Development

Acquiring High-Value Customers

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Process for Acquiring High-Value Customers In Niche B2B Markets Only a small percentage of leads offer you REAL opportunities for developing high-value customers. Select niche batches of B2B prospects you want developed.  VP-level executives…CEOs…IT execs…Buyers…OEM or channel sales partners. Prospects you’ve met at trade shows Customers who have drifted away Subscribers to newsletters or webinars First Phase: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. Second Phase: Follow-up calls to uncover active selling opportunities. Best prospects are developed by routine call backs. Again, I’m working the phones and making […]