Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.
Direct Marketing Response Ad Lessons From My Ad In The Wall Street Journal My direct marketing response ad in The Wall Street Journal is so simple you might call it boring. Thanks to a local printer who helps with the final touches using Adobe In-Design, I keep production costs under $150. My latest direct response ad in The Wall Street Journal is to the right. What do you think? I bet you wonder what kind of response comes in? Well, this much I will tell you. I’ve been running my Marketing Direct ads in The Wall Street Journal […]