Small Business B2B Marketing

Small Business B2B Marketing For Winning Out  Even Large, Well Funded Competitors:

sales business b2b marketing plan

George Clay

Use Routine Follow-Up Calls To Make Your Sales Prospects Feel Wanted & Appreciated!

But there’s a catch!

Your small business B2B marketing has holes.[singlepic id=3 w=320 h=240 float=right]

Either your sales people are too busy or have no confidence in prospecting the leads your marketing people give them to pursue.

Follow up process? There is none! Just a disorganized call list scattered about on sticky notes or business cards.

Furthermore, other than voice mail or email there’s little if any real time interaction with your sales prospects.

This follow-up failure kills your lead generation conversion rates, weakens your credibility with clients and potential customers and harms your bottom line.

Help Your Small Business B2B Marketing 

Follow-up calls are key to developing your sales prospects into becoming your customers.

Trouble is you and or your sales managers do little to make sure your sales people make these calls.

Why so? I think Woody Allen has the answer when he says

“Confidence is what you have before you understand the problem.”

small business b2b marketing

Woody Allan

OK. Still with me? Starting to see why you are fooling yourself into thinking all is OK with your sales people and their sales lead follow-up process?

Outsource a small business B2B marketing trial project with me doing the follow-up calls for you.

I’ll develop your prospect list by building solid relationships with key prospects in the markets and the companies you want to reach.

Getting your small business more revenue per sales lead than is typically achieved by traditional telemarketing is what my service is all about.

Your calls are important…and making sure they’re done right is why I don’t outsource to third party call centers.

Sure this limits the projects I take on.

But I’m here to give you service that stands out from the crowd.

With each call I capture key details…including:

  • Your prospect’s interest level in your goods or services.
  • Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” — what is it you can do for them that matters most.

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional small business B2B marketing I  can help you.

Get updates on ways my Small Business B2B Marketing can help your business grow —especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, if you do nothing else today click and read this:

7 New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on benefits of cold call lead development.

Clay