Sales Lead Generation Marketing Media Rankings

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 Sales Lead Generation Marketing Methods Ranked By Sales Quality

14 B2B Sales Channels Identified

sales lead generation marketing

George Clay

Which B2B media yields best Q-U-A-L-I-T-Y leads for sales lead generation marketing?

survey of B2B marketers has answers.

Lowest Quality Sales Leads

At the bottom of 14 identified channels for sales lead quality are leads generated by traditional media.

These are sales leads from print…radio…and TV advertising campaigns.

Now for the good news.

 Highest Quality Sales Leads

  • Rated as highest quality by B2B marketers were leads generated by email marketing (house list).
  • Followed by organic search lead generation (SEO 36%).
  • Telemarketing/cold calling lead generation (35%).

Are you surprised cold call lead generation ranked so highly for sales lead quality?

Sales lead generation marketing by phone is a practical way to get new customers and keep your existing customers from drifting away (see Harvard Business Review on benefits of cold call lead development.).

Follow-Up Calls For Effective Sales Lead Generation Marketing By Phone

But effective sales lead generation marketing by phone involves real-time follow-up calls.

These calls create trust, build your credibility and forward the sales process.

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional sales lead generation marketing I  can help you.

sales lead generation marketing

George Clay

Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.

And because I test everything for you with small trial projects you will NEVER waste your money on your sales lead generation marketing by phone efforts going nowhere.

Become a Better Marketer

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Category: Business To Business Appointment Setting, Business to Business Lead Generation, Lead Generation & Appointment Setting, Outsourced Sales Prospecting

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