Business Development

Overlooked strategy for business development

We all want to get clients, keep clients and re-connect with lost customers.

Overlooked strategy for business developmentHave you considered reaching out by phone?

But not enough time in your day for you to make those calls.

So you get people to make those calls for you.

The Problem with Telemarketers

You hire a telemarketer.

Or you outsource a telemarketing call center.

And they tell you the same story — how many dials per hour they make and what you can expect in appointments per day.

Either way you probably get the same result — mostly junk leads that go nowhere.

The Problem with Sales Reps
enhance your new client outreach
Sales reps are too busy

Then there’s your sales rep problem — remember, you pay them to bring you new business.

You leave it to them for reaching out to your prospects and to your customers.

But they tell you the same story —

— how they want to make those calls…but never get around to actually doing it (even your best reps are too busy handling their own customers to develop new ones).

Voice-Mail or E-mail?

And what about voice-mail and email?

You and everyone else looking for new customers have over-used voice-mail and email so much that your messages are too eays to ignore.

The Solution (maybe!)
outsourcing business to business phone calls
George Clay

Having you test my outreach may be worth a try.

You don’t have to buy a list or get bogged down with set up stuff.

We start with prospects who already know something about what you do.

But for whatever reason you have not gotten around to contacting them.

A trial run with me working this list is fine with me.

Test and see for yourself

Can my outreach really make a difference…

Finding you good prospects…qualifying their interest….getting them interested in what you do…moving them through your sales cycle — step-by-step so they become comfortable buying from you and NOT from your competitors.

But  isn’t this what you already do yourself?

And what about experience?

How can anyone not already experienced in your niche be any good doing your outeach?

Excellent points!!

enhancee your new client outreach
Me at the outreach controls

Let’s just say experience is a great teacher.

And you might find my experience helpful — been at this outreach phone prospecting going on twenty-five years.

Highlights

list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. 

Too many people think this overlooked strategy for business development no longer works

All I can say is it does indeed work IF you do it the right way and with the right personal touch.

Plus with everybody working remote and using tools like ZOOM to get new business you might re-visit phone prospecting as a useful tool for boosting your outreach ROI.

Here is link to a booklet I wrote which pretty much covers the bases.

Overlooked business development strategy you may want to test

 Services include:

      • Lead Generation
      • Hunting, prospecting for new business development, interest validation & qualification
      • Lead follow up from Trade Shows and other marketing initiatives
      • Lead Management – Manage & nurture leads through to handover to Sales, once there is an opportunity
      • Market Research – Uncover projects that exist today that your sales group is not currently involved in, such as what your competitors are working on
      • Identify specific contacts involved in purchasing process, such as the maintenance support, production engineer, capital equipment procurement
      • Identify Sales Opportunities
      • Database management – work within the existing database to clean and qualify leads so that accurate data is in place
      • Track all work so each lead gets followed up.
      • Participate in early stages of the sales process, but will not close the sale

    Also, worth a look…

    my newsletter.

    100 Best Business Development Books of All Time

Forbes: New Rules for Prospecting In The Age of The Customer

Harvard Business Review reports on benefits of cold call lead development.