Outside Sales Cold Calling Explained

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outside sales cold calling

George Clay

This tested process for outside sales cold calling is not one-call telemarketing.

But it works. 

See for yourself with a modest trial project. 

You pick prospects you want developed

  • VP-level executives…CEOs…IT execs…Buyers…
  • OEM or Channel Sales Partners
  • Prospects you’ve met at trade shows
  • Customers who have drifted away
  • Subscribers to your newsletters or webcasts. 

I give you full notes & clear records of each call at all stages…

Plus Daily Call Outcome Reports so you can share information and adjust  tactics. 

You track response and measure results.

Personalized, High-end Outside  Sales Cold Calling

Phase One:  Introductory warm-cold calls to find high-level prospects worth pursuing.

NOTE: I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.

Phase Two:  Best high-level prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). 

Outside Sales Cold Calling

Process for outside sales cold calling

Real-Time Follow-Up Calls are essential (see memo at right) for generating contact with high-level executives to gain trust, learning what your prospects really need and showing how your team outshines the competition.

NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up“).

WHAT YOU LEARN: With real-time CRM calls you learn active selling opportunities you NEVER hear about unless your ear is on the ground!

EXAMPLE: Vendor drops ball…you jump in to prove what YOU can do. 

outside sales cold calling

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Interested?  Fill out and email this contact form. I’ll contact you within 24 hours by phone to learn what you need and see if I’m a good fit for helping you.     

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    • Get updates on ways business development phone prospecting can help grow your business  —especially in this economy.Also, this Advertising Age update on B2B phone marketing.B2B Phone ProspectingAlso, for further study:

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Category: Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Outsourced Sales Support, Sales Lead Follow-Up

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