New Client Cold Call Tips

new client cold call business development

George Clay

new client cold call business development

Does your sales manager frown on new client cold call business development?

Misused and misunderstood — that’s the new client cold call. But this tested sales tool has benefits you’ll do well to explore.

Question: Why do B2B sales managers consider cold calling obsolete?

Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people.

Question: Is cold call B2B effective?

Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.”

Question: Does effective cold calling require a background in the industry or markets you are calling?

new client cold call business development

Educating top management about real world b2b cold calling is key

Answer: Surprisingly,industry specific knowledge about the business segments you are calling is NOT essential. But here’s the catch…

Cold Call Myth Based On Ignorance

Top management will insist only salespeople with deep understanding of the markets they are selling can do business development cold calling.

It’s myth based on ignorance rather than tested cold call business experience.

Question: Any other new client cold call tips?

Answer: Like social media marketing, the business development cold call can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Effective New Client Cold Call Techniques

The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.

Routine follow-up calls plus e-mail follow-ups get you in the door for a face-to-face meeting.

Also, cold call business development is a form of direct marketing.[singlepic id=74 w=230 h=160 float=right] And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!

 New Client Cold Call Business Development Updates

Get updates on ways Business Development By Phone can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, for further study:

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Category: Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Market Testing Strategies, Outsourced Sales Prospecting, Outsourced Sales Support

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