Lead Generation Strategies B2B

 Overlooked But Highly Effective Lead Generation  Strategies B2B

lead generation strategies B2B

George Clay

Which lead generation strategies B2B does your business use to generate sales leads and convert these leads into becoming your customers?

With on-line and social media marketing making headlines,  effective B2B lead generation  strategies  you may have overlooked are highlighted below.

They fall under a category I call cold call list building.lead generation strategies B2B

Ouch! I hear you loud and clear when that word “cold call” enters the conversation.

But you’ll be surprised how painless (and profitable!) these lead generation strategies B2B are when you approach them the right way.

Seven Cold Call List Building Tips

To get your cold call list building process working smoothly I’ve summarized seven key tips for cold call lead generation strategies B2B.

What size call list do you need to get started? Keep it simple. 100 or so prospects is plenty. Quantity is good. But quality is better!

How do you keep track of who to call and when? I use a sales management program that organizes contacts, phone numbers, call back information and call histories into a single database package.

When cold call prospecting or making follow-up calls, what do you say?lead generation strategies B2B I never “wing it”. I always use a script.

This keeps repetitions, omissions and improper sequencing out of my pitch.

They spell trouble when it comes to business sales lead generation phone prospecting.

How do you prospect qualify? Good prospects…weak prospects? With introductory cold calls I find out who’s who by asking specific questions.

For example, “Does this interest you?” Or “When would you like me to recontact you”? Each follow-up call fine tunes a prospect’s interest level. That’s why I make prospect qualify questions part of every b2b sales lead prospecting script! 

What about voice-mail? Do you leave messages? Leaving voice mail for customers or prospects who you know well  is one thing. But for new prospects it’s a waste of time — theirs AND yours!

Getting Appointments from these lead generation strategies B2B. Quality appointments do not happen overnight.lead generation strategies B2B

Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.

Also, business development list building by phone is a form of direct marketing.[singlepic id=74 w=270 h=190 float=right] And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends! 

What about outsourcing?  Top management will insist only salespeople with deep understanding of the markets lead generation strategies b2bthey are selling can do sales development cold calling.

It’s myth based on ignorance rather than tested cold call business development experience.

A good over the phone sales person can work any industry. Same goes for face to face sales. The top producers are at home regardless of product or service they sell.

Improve Your Lead Generation Strategies B2B

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lead generation strategies b2bGet updates on ways Acquiring New Customers by Phone Marketing can help your cold call sales process —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, for further study…

7 New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on benefits of cold call lead development.

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If you’re a growing business you cannot afford to miss out on these Lead Generation  Strategies B2B tips. Go ahead and sign up now.  Your phone can help your business grow —especially in this economy.

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Category: Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

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