High Quality Sales Prospecting Explained

High Quality Sales Prospecting Still Works

But there’s a catch… 

high quality sales prospecting

George Clay

Sales prospecting by phone is not for you.

You see phone prospecting as “boiler room” telemarketing that your customers find offensive.

What follows is a way around this bottleneck — a tested high quality sales prospecting strategy that works far better than one call telemarketing ever did.

High quality sales prospecting is more than casual prospecting. It’s a methodical process.

A small controlled test is all you need to get started.

  • Do not get talked into buying an outside list or hiring call center telemarketers for your  phone prospecting. Fifty to one hundred prospects is all you need for this first test.

Step Two: Start with Your House List:

Prospect your house list of existing customers and prospects.

  • Your house list will generate the highest response rates when you contact these folks by phone.
  • They can be prospects you’ve met at trade shows or business conferences. They can be old customers who have drifted away. Or they can be subscribers to your email newsletter.

Step Three: Add routine emails and personalized First Class follow-up mail­ings to these folks.

These follow-ups help cultivate your customer and prospect base…spreading good will and showing them you care.

Be on time with your follow-up sales calls. Prompt follow-up separates you from the competition and helps build long lasting business relationships.

 

high quality sales prospecting

George Clay

Interested?  Fill out and email this contact form. I’ll contact you within 24 hours by phone to learn what you need and see if I’m a good fit for helping you.

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Category: Direct Marketing

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