Fix Your Sales Follow-up Call Process

Having an effective sales follow-up call process is where most sales organizations drop the ball. 

sales follow-up call process

George Clay

What do I mean by effective sales follow-up call process?

First of all, it is not sending out email blasts.

And it’s NOT intrusive or annoying like the telemarketing calls you are used to getting.

To be effective a sales follow-up call process makes you stand out from the crowd. 

Relationship building…credibility building…follow-up that makes you stand out from the pack.

sales follow-up call process

Call it old-school relationship building by phone.

And don’t kid yourself.

You know that even if you had time you would do anything but work the phones and make those real-time follow-up calls.

Then there’s your sales rep problem

You leave it to them for reaching out to your prospects and to your customers.

But they all tell you the same story —

They want to make those follow up calls calls…but never get around to actually doing it (even your best reps are too busy handling their own customers to develop new ones). 

And what about voice-mail and email?

You and everyone else looking for new customers have over-used voice-mail follow-up and email so much that your messages are pretty much ignored and left un answered. 

Introducting My Marketing Direct Solution For An Effective Sales Follow Up Call Process

sales follow-up call process

George Clay

To help you determine if I’m a good fit for what you need I’ll give you a detailed summary of my  Marketing Direct sales follow-up call process.

First of all, I do NOT outsource to third party call centers.

All the prospecting and follow-up calls I do myself. 

 
I’m telling you this now to save us both lots of time.
 
But if you’re still with me let’s get back to my phone prospecting…how it works…and what I can do for you. 
 
It’s more a list-building process…starting first with the best list you will ever own — your existing list of prospects you want to sell to.sales follow-up call process
 
The sales cycle depends if we get lucky and find a pain point that needs attention.
 
Not the norm…but it does happen!
 
My guess you will need month or two to see a sale.
 
Might happen sooner.
 
A big key to my Marketing Direct Custom Phone Prospecting and overall database management is a rapid application contact management crm called TeleMagic. 
 
I do not sell it.
 
Just recommend it highly because it is a great resource not just for phone prospecting but tracking and managing your customer and prospect base.
 
I recently made a video about TeleMagic — you can see it here.  
 

As we work setting all this up we will find key words and phrases that resonate with the prospect — Not sure what you have found is the “secret sauce” that gets them talking about what they need.

Does this give you the big picture vs. the one call and done appointment-setting pitch?
 
The latter we can try…see if it works …either on opening call or follow-up.
 
Keep testing new twists!
 
As you can see, it’s a process….and does not yield results overnight.
 
But sure beats one-call telemarketing.

Questions? Call Me Now! 619-692-3110 or e-mailsales follow-up call process

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sales follow-up call process

business development lead generation services

George Clay

 

Establishing Personal Contact

Working the phones and making the calls I establish one to one personal contact with your new business prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketingsales follow-up call process organizations.

This is NOT mass volume telemarketing.BenTests are

Nothing like that.

I do NOT outsource to third party call centers. All sales prospecting and B2B telemarketing I do myself. Period!

What my Marketing Direct Sales Follow-up Call Process can do for you…

  • Build your prospect list with introductory cold calls.
  • Develop these prospects with lead nurturing follow-up calls.
  • Get you Appointments by methodically working this prospect list.
  • Make your sales process more efficient so every sales lead gets followed up.
  • Give you full notes & clear records of each sales prospecting call at all stages.
  • Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
  • Save you money…by testing small B2B Sales Generation TRIAL PROJECTS.

If you want a practical way to get and keep customers, then one great advantage you can give yourself is to TEST the proven efficiency of over-the-phone B2B sales generation. I can help you accomplish this in ways that are practical and easy to test.

Improve Your Sales Follow-up Call Process

Get updates on ways Marketing Direct Custom Phone Prospecting can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

business development lead generation

Also, for further study:

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Category: Business Development, Direct Marketing, Outsourced Sales Prospecting, Outsourced Sales Support

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