Effective Cold call direct marketing strategy

Cold call direct marketing

George Clay

With this cold call direct marketing strategy I could promise you easy success.

But I won’t. You’ll need patience and lots of persistence.

But your rewards will be worth your effort.

You’ll have the ability to “make things happen” — to control your business development process more effectively and on your own terms.

Developing Quality Sales LeadsCold call direct marketing strategy

It’s the power of an effective cold call direct marketing strategy….building yourself a pipeline of high-value new business prospects that you can develop in your own unique ways to becoming your customers.

Ouch!

I hear you loud and clear when that word “cold call” enters the business development conversation.

But you’ll be surprised how painless (and profitable!) cold call prospecting is when you approach it the right way.

High-Value Phone Prospecting Process

The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.

And this is where I can help you.

Working the phones I contact your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.

 What this cold call direct marketing strategy can do for you

  • Build your prospect list with introductory business development cold calls.
  • Develop the qualified sales prospects with lead nurturing follow-up calls.
  • Get you Appointments by methodically working this business development lead generation list.
  • Make your cold call direct marketing strategy more efficient so every lead gets followed up.
  • Give you full notes & clear records of each call at all stages.
  • Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
  • Save you money…with business development lead generation  TRIAL PROJECTS.

business development sales strategy And because I test everything for you with small trial projects you will NEVER waste your money on your business development lead generation projects going nowhere.

Business Development Appointments

Quality appointments do not happen overnight.

Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.

Also, business development lead generation by phone is a form of direct marketing.

And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends! 

Seven Most Frequently Asked Questions About My Cold Call Direct Marketing Strategy

Cold call direct marketing strategy

George Clay

How do you prospect qualify? Good prospects…weak prospects?

I find out who’s who by asking specific questions.

For example, “Does this interest you?”

Or “When would you like me to recontact you”?

Each follow-up call fine tunes a prospect’s interest level. That’s why I make prospect qualify questions part of every business development lead generation script!

Cold call direct marketing strategy

Small business sales development cold calling with TeleMagic.

How do you keep track of who to call and when? I use a sales management program that organizes contacts, phone numbers, call back information and call histories into a single database package.

How do I know the prospects you qualify are worth MY time? With introductory cold calls I learn who’s a good prospect and who’s a dud.

From there I make routine follow-up calls to further qualify and develop the best business development prospects.

Have you worked your business development sales strategy in my specific industry? Top management will insist only salespeople with deep understanding of the markets they are selling can do sales development cold calling.Cold call direct marketing strategy

It’s myth based on ignorance rather than tested cold call business development experience.

A good over the phone sales person can work any industry. Same goes for face to face sales. The top producers are at home regardless of product or service they sell.

What about voice-mail? Do you leave messages? Leaving voice mail for customers or prospects who you know well  is one thing. But for new prospects it’s a waste of time — theirs AND yours!

When B2B sales prospecting or making follow-up calls, what do you say? I never “wing it”. I always use a script. This keeps repetitions, omissions and improper sequencing out of my pitch. They spell trouble when it comes to business sales lead generation phone prospecting.

What size call list do you need to get started? Keep it simple. 100 or so prospects is plenty. Quantity is good. But quality is better!

Improve Your Cold Call Direct Marketing 

Cold call direct marketing strategy

George Clay

Get updates on ways an effective Cold Call Direct Marketing Strategy can help your business development sales strategy  —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

business development lead generation

Also, for further study:

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It’s not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting. 

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Category: Business Development, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

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