Direct Response B2B Marketing

Direct Response B2B Marketing is a practical way to reach new markets and get new business appointments without the high costs of a regular sales organization.

direct response B2B marketing

George Clay

Does making small controlled tests that measure the effectiveness of direct response B2B marketing  for getting you new business appointments and new customers appeal to you?

Do you want to reach new markets…test new offers…and build your prospect base without the high costs and employee overhead of traditional marketing and advertising campaigns?
Bottom Line: Your bean counters will smile with approval because what I do for you is based on the tested fundamentals of successful direct response B2B marketing. That means test everything with small trial projects.

Why I Do Not Outsource 

My direct response B2B marketing is a bit unique because I do not outsource to third party call centers.

Sure, this limits the projects I handle. But quality before quantity. I’m here to help you grow your business…not sell you a plain vanilla telemarketing service you don’t need.

Direct Response B2B Marketing Tips

Test everything on a small scale.

Keep what works…discard what does not work.

In this way costly mistakes are avoided.

Bottom Line: The book is a gold mine of tested direct response B2B marketing wisdom that will change the way you think and act about your marketing…your advertising…and your business sales lead generation campaigns.

direct marketing b2b

George Clay

Now about my Direct Response B2B Marketing Services…and what I can do for you.

  • Reach new markets…get you new business appointments. Give me a list of prospects you want contacted. I’m pretty good getting passed the gate-keepers and reaching the key DIRECT RESPONSE B2B MARKETINGinfluencers and decision makers who run the show. Building solid relationships on the phone…then getting you quality appointments with these individuals is what sets me apart from one call telemarketing services.
  • Improved Lead Quality. A one-to-one personal communication process in which I speak directly with each prospect and develop that relationship for you with lead nurturing follow-up calls is how I work the phones and make the calls.
  • Yes, it’s a process. But from cold lead through satisfied customer it brings you better quality sales prospects…higher conversion rates…and more revenue per sales lead than is typically achieved by direct mail, email marketing, or traditional one call telemarketing.      Direct Response B2B Marketing 
  • See what’s working. Want to know which leads are closer to bringing you revenue…and which prospects you need to nudge along with emails, seminar invitations, direct mail offers, etc., etc.
  • You’ll be able to track each lead…share lead information…and adjust tactics because I send you call outcome reports for each completed call. Bottom Line: You get a new visibility into the multiple mechanics and dimensions of a marketing campaign.
  • Improved Sales Efficiency. Are your marketing dollars churning out sales leads that are poor quality and difficult to track?  Stop the bleeding!  EVERY sales lead I generate for you gets followed-up. Every sales lead is tracked so you quantify and measure how well your campaign is working. If you aren’t measuring how well your ads are doing then you are not doing marketing at all but instead PR.
  • Do more…with less! My rapid application sales platform is key! This program is absolutely mindboggling. I’ve used it for 15 years and have yet to find anything out there that comes close to organizing, tracking and managing sales leads so everyone stays on track . 
direct response marketing b2b

George Clay

Become Better At Direct Response B2B Marketing 

Get updates on ways Direct Response Marketing B2B can help your business grow —especially in this economy.

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Category: Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting

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