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Direct Marketing Business Development

Recommended Reading

direct marketing business development
David Oglivy

Why You Will Benefit From This Classic Direct Marketing Business Development Book

reader comments…       

  • “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.” – David Ogilvy
  • “If Claude Hopkins was alive today, he would absolutely dominate internet marketing.”                                           – Lance Jepsen, Author of: Internet Marketing:Profits That Lie Hidden In Your Website

 Beneficial For Anyone In Marketing Or Sales 

  • “This will be a beneficial read for anyone in marketing or sales. Even though this book was written 90+ years ago, most of the principles discussed are still relevant today.” …The Book Reviewer
  • “Considered the father of modern advertising techniques, Hopkins believed advertising should be measurable and justify the results it produced. In SCIENTIFIC ADVERTISING he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.” Travis McAshan, web designer & search marketing consultant.
  • “This book is a must read if you’re serious about advertising…These methods work. They always have. They always will.”  Ian Lurie, in Internet Marketing.
sales business b2b marketing plan
George Clay

In this direct marketing business development book you will learn to test everything you do on a small scale…before spending money on a larger scale.  In this way needless advertising disasters are avoided.

It’s this no-nonsense approach that has always struck a chord with me…and why I recommend this direct marketing business development book so highly to my Marketing Direct subscribers.
Direct Marketing Business Development The book is SCIENTIFIC ADVERTISING.
The author is Claude Hopkins.
He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct response marketing and advertising techniques.
In his book SCIENTIFIC ADVERTISING he brings these strategies to life and shows you how they work and how to work them into your business.
They’re explained in clear, everyday language that makes for easy reading.
Indeed, for making small controlled tests on a limited budget you will be amazed how this direct marketing business development book will help you do just that in ways that are practical and easy to implement no matter what kind of media or advertising or marketing you are using.
Claude Hopkins
You’ll see how to immediately apply Claude Hopkins tested direct response marketing strategies to any website,  sales letter, advertising copy or telemarketing campaign you want to test.
Best of all, Claude Hopkins gives you the nuts and bolts information you need without the marketing  jargon or phrases that make advertising books so boring and unpleasant to read.
Regardless of your business or the marketing and advertising you plan to do, you’ll do yourself a HUGE favor by referring to this direct marketing business development book and the timeless wisdom it contains. To get your FREE copy just fill out and submit the form below

tested direct response marketing book
George Clay

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional business development  this tested direct marketing business development book can help you.
Get updates on ways Direct Marketing Business Development can help your business grow —especially in this economy.
Also, go here for DMA 2012 response rate reports for lead generation marketing media.
Plus this Advertising Age update on B2B phone marketing.

Also, for further study ;

7 New Rules for Prospecting In The Age of The Customer

Also: Harvard Business Review reports on benefits of cold call lead development.