Direct Marketing Lead Generation Book

Tested Direct Marketing Lead Generation Book

direct marketing lead generation book

George Clay

No matter what kind of marketing or direct marketing you use to get and keep customers — internet advertising or print ads,  direct response marketing or magazine ads  —  this direct marketing lead generation book will give you practical tips for test marketing any product or service.

Get this Direct Marketing Lead Generation book!

  • You will never again waste your money on any form of advertising which you cannot track and measure.
  • You will be able to test market any product or service for a small fraction of the cost you would normally be talked into spending if you had not read this book.
  • You will remove much of the risk from your advertising…regardless of  what media you use. From telemarketing to radio to TV to print ads to Internet ads you will be ahead of the game when it comes to marketing your business.

About The Author

Claude C. Hopkins was an advertising genius who lived almost a century ago. Although he was the highest paid copywriter of his day, he was more than just a great ad writer. He was a visionary who turned advertising on its head by using scientific principles to test which ads worked…and which failed.

direct marketing lead generation book

Claude Hopkins

For Hopkins, if you aren’t testing the market by measuring how well (or poorly!) your ads are doing then your advertising is a hit or miss gamble. In his direct marketing lead generation book SCIENTIFIC ADVERTISING he shows you how to remove this gamble from your advertising.

It’s all here.

From making small controlled tests with a limited budget to split copy testing of headlines and short copy vs. long copy.

Not just another memoir of advertising jargon and personal opinion.BenTests are

This direct marketing lead generation book has stood the test of time.

Indeed, what you get today from any of the notable direct marketing gurus is simply a repackaging of what Claude Hopkins said nearly a century ago.

Heed his words. They are as relevant today as when first published in 1923.

Recommended Reading

direct response marketing book

David Oglivy

Why You Will Benefit From This Classic Direct  Marketing Lead Generation Book

reader comments…       

      • “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.David Ogilvy

 Beneficial For Anyone In Marketing Or Sales 

  • “This will be a beneficial read for anyone in marketing or sales. Even though this book was written 90+ years ago, most of the principles discussed are still relevant today.” …The Book Reviewer
      • “Considered the father of modern advertising techniques, Hopkins believed advertising should be measurable and justify the results it produced. In SCIENTIFIC ADVERTISING he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.” Travis McAshan, web designer & search marketing consultant.


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Category: Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies

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