Classic Direct Marketing Book

Recommended Reading

Classic Direct Marketing Book

reader comments…       

  • “Nobody, at any level, should be allowed to have anything to do with advertising until he has read this book seven times.” – David Ogilvy

 Beneficial For Anyone In Marketing Or Sales 

  • “This will be a beneficial read for anyone in marketing or sales. Even though this book was written 90+ years ago, most of the principles discussed are still relevant today.” …The Book Reviewer
  • “Considered the father of modern advertising techniques, Hopkins believed advertising should be measurable and justify the results it produced. In SCIENTIFIC ADVERTISING he explains precisely how to do that, and the principles he discovered and documented are as true today as when they were first written.” Travis McAshan, web designer & search marketing consultant.
direct marketing book

George Clay

In this direct marketing book you will learn to test everything you do on a small scale…before spending money on a larger scale.  In this way needless advertising disasters are avoided.

It’s this no-nonsense approach that has always struck a chord with me…and why I recommend this direct e marketing book so highly to my Marketing Direct subscribers.

Direct Marketing Book The book is SCIENTIFIC ADVERTISING.

The author is Claude Hopkins.

He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct response marketing and advertising techniques.

In his book SCIENTIFIC ADVERTISING he brings these strategies to life and shows you how they work and how to work them into your business.

They’re explained in clear, everyday language that makes for easy reading.

Indeed, for making small controlled tests on a limited budget you will be amazed how this direct marketing book will help you do just that in ways that are practical and easy to implement no matter what kind of media or advertising or marketing you are using.

direct marketing book

Claude Hopkins

You’ll see how to immediately apply Claude Hopkins tested direct marketing strategies to any website,  sales letter, advertising copy or telemarketing campaign you want to test.

Best of all, Claude Hopkins gives you the nuts and bolts information you need without the marketing  jargon or phrases that make advertising books so boring and unpleasant to read.

Regardless of your business or the marketing and advertising you plan to do, you’ll do yourself a HUGE favor by referring to this direct marketing book and the timeless wisdom it contains. To get your FREE copy just fill out and submit the form below

If you want better qualified sales leads, higher conversion rates and more revenue per sales lead than is typically achieved by traditional advertising and marketing this direct marketing book can help you.

outsourcing business to business phone calls

George Clay

Interested?  Fill out and email this contact form. I’ll contact you within 24 hours by phone to learn what you need and see if I’m a good fit for helping you.

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    Get updates on ways my direct marketing by phne can help your business grow —especially in this economy. Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

    Also, if you do nothing else today click and read this:

    7 New Rules for Prospecting In The Age of The Customer


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    Category: Business to Business Lead Generation, Direct Response Marketing, Lead Generation & Appointment Setting, Market Testing Strategies, Outsourced Sales Support

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