Cold Call Business Development

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cold call business development b2b

George Clay

Too many Sales Managers Consider Cold Call Business Development Obsolete

Question: Why do sales managers consider cold call business development obsolete?

Answer: Social media and web based applications are their focus. And let’s be honest, cold calling is misery for their sales people.

Question: Is cold call business development effective?photoboss_22850_20101118

Answer: Harvard Business Review On-Line says cold calling is “the most effective way to set up appointments with the right decision makers at your target accounts…and should be used by every B2B sales force.”

For developing new clients cold call B2B is far from obsolete.

Question: Any other benefits to cold calling?

Answer: Like social media marketing, cold call B2B marketing can be an engaging and interactive business development medium….enabling you to connect with your customers and potential customers ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Cold Call Business Development B2B

The secret is making your calls with a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you.

And this is where I can help you develop new clients.

Working the phones I  contact your prospects in a very personal way…creating trust and moving your sales process forward.

 What my cold call business development B2B can do for you

  • Build your prospect list with introductory cold calls.
  • Develop the qualified sales prospects with lead nurturing follow-up calls.
  • Get you Appointments by methodically working this business development lead generation list.
  • Make your business development process more efficient so every lead gets followed up.
  • Give you full notes & clear records of each lead generation call at all stages.
  • Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
  • Save you money…with business development lead generation   TRIAL PROJECTS.

And because I test everything for you with small trial projects you will NEVER waste your money on your cold call b2b marketing going nowhere.

Cold Call Business Development: The Truth About Getting Real-World Appointments 

cold call b2bQuality business development appointments do not happen overnight.

Routine follow-up calls plus e-mail follow-ups work wonders to get you in the door for a face-to-face meeting.

Also, business development lead generation by phone is a form of direct marketing.

And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your business development database. It’s a work in progress that never ends!

Improve Your Cold Call Business Development 

cold call b2b business development lead generation

George Clay

Get updates on ways Cold Call Business Development  can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

business development lead generation

Also, for further study:

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It’s not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting. 

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Category: Business Development, Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Direct Marketing, Direct Response Marketing, Lead Generation & Appointment Setting, List Building, Outsourced Sales Support

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