Business to Business Lead Generation

Direct Outreach Prospecting Experiences

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No Magic Pill You learn by doing…testing your real-world experiences to learn what works…and what does not work. Same goes for direct outreach prospecting. Wrote down what I’ve learned — published on-line. Highlights… list-building…intro discovery calls…the 27 second pitch…building-out your database…getting prospects interested in meeting you…appoinments that lead to sales…lead tracking and follow-up…avoiding costly mistakes when buying any list…what sales people are too busy doing to prospect effectively. Maybe this info can help your direct outreach ROI. My toolbox for direct outreach phone prospecting Learned this in bits and pieces —- keeping what works while tossing out the bum turns that […]

Business to Business Lead Generation

Direct Outreach Phone Prospecting

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Can I help your new business outreach? But you already do this in-house! That’s what you pay your people to do! Plus they know the ropes — your niche too specialized to have anybody but your own sales people prospect new business. Excellent points!! And finding new clients by reaching out to people you do not know is something you think will not work. Anything you don’t already know? Let’s just say experience is a great teacher. And a booklet I wrote about direct outreach phone prospecting has my experiences start to finish. Pretty much covers the bases…including list-building…intro discovery calls…the […]

Business to Business Lead Generation

Building Good Prospect Lists

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My toolbox for building good prospect lists. A reasonably good contact management program. My favorite — TeleMagic. Streamlines list building — keeps data organized for rapid outreach to best prospects. My review of Telemagic is here.  List building outreach without a good CRM platform is a fool’s errand. So get one an learn the ropes. Good list company Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. My review of Accurate Leads is here. Research Tool Entirely optional but worth the cost — Buzzfile Pro  — key contact data and […]

Business to Business Lead Generation

Marketing Direct Remote Services

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Get help getting more stuff done! Marketing Direct remote services for your business.   Keeping your active customers engaged so they don’t drift away while also finding new clients is something we all have to do but seems there’s never enough hours in the day to get all this done. You’re probably re-tooling how you do this now that COVID-19 has moved the goal posts making what worked before a bit bumpy, to say the least. Whatever your COVID-19 game plan I thought you might be interested in some ways my Marketing Direct remote services might help you along the way. Just know it requires hands-on […]

Business to Business Lead Generation

Marketing Direct Outreach Services

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Get help getting more stuff done! Marketing Direct outreach services for your business.   Keeping your active customers engaged so they don’t drift away while also finding new clients is something we all have to do but seems there’s never enough hours in the day to get all this done. You’re probably re-tooling how you do this now that COVID-19 has moved the goal posts making what worked before a bit bumpy, to say the least. Whatever your COVID-19 game plan I thought you might be interested in some ways my Marketing Direct outreach services might help you along the way. Just know it requires hands-on […]

Business to Business Lead Generation

Marketing Direct Tips

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On the phone your ability to bond with someone —- usually a  complete stranger if you’re cold calling — will have more to do with  your tone of voice than anything else. Words are important. But it ain’t what you say. It’s how you say it that has more to do with making a successful introduction on the phone than anything else. Also — on or off the phone — more marketing direct tips: Fine Talkers Rarely Good At This “Fine talkers are rarely good salesmen. They inspire buyers with the fear of over-influence. They create the suspicion that an effort is […]

Business to Business Lead Generation

Finding Raisins in Your Raisin Bread

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Those raisins are your best qualified prospects…those most likely to purchase. Where you find these gems is in your raisin bread —- That’s your database or prospect list or referrals you get from customers or friends or wherever you go for leads you think worthwhile. But finding those prize raisins —- no easy task. Only a small percentage of these prospects offer REAL sales opportunities. That’s the filtering process. And no matter what kind of raisin bread (database…prospecting list…referral network, etc.., etc.) you are digging into you will need time and plenty of work to find and then develop those best qualified prospects. Building Your Prospect […]

Business to Business Lead Generation

Covid-19 Turnaround Strategy

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What’s Your Covid-19 Turnaround Strategy? Your COVID-19 turnaround strategy probably has zoom meetings replacing your new client face to face meetings. But trade shows — and your business leads from working those shows — how are you fixing that? Plus back and forth meetings to meet and develop new clients — those were the good ole days of business travel. Whatever your COVID-19 turnaround strategy I thought you might be interested in some ways my remote direct outreach services might help you along the way. Personalized New Client Outreach Makes All The Difference On the phone your ability to bond […]

Business to Business Lead Generation

Sales & Marketing Database Research Tool

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This Database Research Tool Especially Useful Now If you’re looking to keep your sales and marketing ongoing but at less cost and with fewer employees I thought you might find the following info helpful. Has to do with a sales and marketing database research tool for zeroing in on the best kinds of prospects to target. I use it to uncover, research and contact niche batches of prospects suited to the particular industry category I am focused on developing. I pay $99 a month and use the data almost every day. The sales and marketing database has 18 million companies, 50 million […]

Business to Business Lead Generation

Business Outreach Prospecting Services

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But you do this in-house!  That’s what you pay your people to do!  Plus they know the ropes — your niche too specialized to have anybody but your own sales people prospect new business.    Excellent points!! And finding new clients by reaching out to people you do not know is something you think will not work. Anything you don’t already know? Let’s just say experience is a great teacher. And a booklet I wrote about remote work and my phone prospecting experiences covers this start to finish. Pretty much covers the bases…including list-building…intro discovery calls…the 27 second pitch…building-out your database…getting […]