Outreach call list

Building a good outreach call list takes some doing. All too easy to buy whatever list looks like a fit to what you need. My advice is look before you leap and piece together all the elements before you press the buy button. Here’s my advice for building a good outreach call list. Suggested this to one of my clients. Consider employment size 10 or more. Usually they have better directory tree for reaching the Owners. Do not rule out the smaller companies — but good to find out what the data counts are for the larger companies with 10 or more […]

Outreach Call Script

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes. How To Write And Deliver An Effective Outreach Call Script An effective outreach call script is a navigational chart that helps you control the progress and content of  your call. Done right, it elevates your call….transforming it into pleasant, interactive dialogue. OK, I hear you — all the telesales cold calls you receive, you say, are not that way at all. The caller sounds “stiff”…the pitch awkward and the cold caller’s persistence becomes obnoxious. That’s outreach cold calling done wrong. What follows will help you avoid that […]

Where do you find good prospect lists?

No easy answer and no magic pill.       Just about everybody wants to find good prospect lists.   But usually like finding a needle in a haystack.One solution is to build these prospect lists yourself.It’s not for everybody and may not be right for you.But it sure has worked for me in a way that builds trust and establishes credibility in a way that gives me a leg-up getting through to the right people and building a relationship with them over time and not with a single phone call.       Important you know it’s not pestering people with annoying phone calls.And […]

Building quality prospecting lists

Is your “phone voice” suited for new client outreach? Easy to fool yourself into making mistakes.  Is your prospecting list scattered about on slips of paper, business cards or sticky notes?Building quality prospecting lists includes data entry about each prospect you contact and what your conversation covers during your call.For me, real-time data-entry is key to building quality prospecting lists.Key data points to capture include:Your prospect’s interest level in your goods or services.Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.Ask the qualifying questions to make certain your offer matches their needs.Learn their “hot buttons” — what […]

Finding Raisins in Your Raisin Bread

Those raisins are your best qualified prospects…those most likely to purchase. Where you find these gems is in your raisin bread —- That’s your database or prospect list or referrals you get from customers or friends or wherever you go for leads you think worthwhile. But finding those prize raisins —- no easy task. Only a small percentage of these prospects offer REAL sales opportunities. That’s the filtering process. And no matter what kind of raisin bread (database…prospecting list…referral network, etc.., etc.) you are digging into you will need time and plenty of work to find and then develop those best qualified prospects. Building Your Prospect […]

New Client Phone Prospecting Explained

Marketing Direct New Client Phone Prospecting Explained My new client phone prospecting is highly personalized. I win trust and confidence in a professional yet informal way that elevates each sales call into friendly interactive conversation. Introductory discovery calls. I’ll work your prospect list with introductory calls that qualify each prospect and see if your business is a good fit for what they need.If they’re interested, you follow-up with a detailed email explaining what you can do for them. From there my follow-up calls continue to qualify their interest and move the sales process forward. New Client Phone Prospecting Process. I speak directly […]

Business Development Database Building

Business Development Database Building Start building your database by picking prospects you want developed. I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics. You track response and measure results. Quality Business Development Database Building Begins With You Educating Me About Your Customers. From you I learn about your customers —- what they want and expect from you vs. what your competitors […]

Find New High-end Clients

Can You Find New High-end Clients Prospecting By Phone? How does your business find new high-end clients? With online marketing and cloud-related media making headlines, there’s a very responsive marketing platform you may have overlooked.  What I’m talking about is phone prospecting — a tested direct marketing medium for getting and keeping customers. You might call it “old school” but phone prospecting — like social media marketing — can be an engaging and interactive medium….enabling you to find new high-end clients and develop them — over time — into becoming your customer. The Personal Touch The secret is making your calls with a […]

Introductory New Client Prospecting Calls

Would you  like to broaden your relationship with customers and potential customers via phone based introductory new client prospecting calls that enhances the perception of your business while driving revenue and boosting sales in ways you can track and measure? Consider a new client prospecting test with me personally prospecting for you. You monitor results and see for yourself which sales leads are turning into prospects you want to pursue…and which ones are duds. This is NOT one call telemarketing. It’s a methodical process that establishes good rapport…forwards the sales process…and gently prods the prospect to becoming involved with your company. It […]

Cold call lead process

Finding good prospects…then developing them into satisfied customers is never easy. Especially now…because information overload makes us skeptical and hesitant to believe anything from anyone. Consider your emails and voice-mails — how many were sent to you today? Same overload your prospects deal with…day after day. How to get your message through this clutter…so they believe what you can do for them is true and not just another sales pitch? Try the human touch. That way you get to know them…and they get to know you.  What I’m talking about is speaking directly with your prospects by phone… …engaging in […]