Category: Direct Marketing

What Is Marketing Direct Custom Phone Prospecting

Forget the usual telemarketing or annoying cold calls you are used to getting.  I reach out to your prospects with meaningful, purposeful conversation…the same way you would want to interact with your customer and prospect base if you were making those calls yourself.  You pick prospects you want developed…specific to your market niche. …VP-level executives…CEOs…IT […]

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 What makes my Marketing Direct Custom Phone Prospecting so effective? First of all, it’s a tested  process that eliminates completely the stigma of old way telemarketing and how cold calls are received.  How I contact your prospects is low key…one-to-one and not at all like you’d expect from cold call prospecting. This approach makes your […]

Marketing Direct Custom Phone Prospecting Explained

 What makes my Marketing Direct Custom Phone Prospecting so effective? First of all, it’s a tested  process that eliminates the stigma of old way telemarketing and how cold calls are received.  Forget old way telemarketing.   How I contact your prospects is low key…one-to-one and not at all like you’d expect from cold call prospecting. […]

Personalized Custom Phone Prospecting

Personalized phone prospecting with data-driven, real-time follow-up for building relationships to help you keep more customers and get more customers. Short, simple summary of what you get with my services,

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Try the human touch

Will this help you get more customers?  Finding good prospects…then developing them into satisfied customers is never easy.              The Problem Especially now…because fake news and information overload makes us skeptical and hesitant to believe anything from anyone.  Consider your emails and voice-mails — how many were sent to you […]

Amazon Changes Everything About How To Get and Keep —And Lose — Customers

 How You Get and Keep — and lose — Customers One of my clients is a marketing technology company.  Not the biggest — something like 40 employees.   They configure marketing technology for creative and marketing teams at medium to large organizations — including those in Europe and Asia.   Very successful and profitable because […]

Tested Direct Marketing Services Explained

Thank you for your interest in possibly working together. To help you determine if I’m a good fit for what you need I’ll give you a detailed summary of my marketing direct services.
 

Quick Success Lessons

Here’s something worth learning from the highest paid copywriter of his day, He is the man who invented sampling…risk-free trials…money-back guarantees…market testing and other breakthrough direct marketing techniques.

Strange Times

Are You Finding This True With Your Business?   Just about everyone I talk to these days says the same thing: Business is slow and companies big and small holding off making decisions.   Are you in agreement? If not. Count your blessings.   No need to read further.   But for the rest of us […]

Tested Marketing Direct Phone Prospecting Process Explained

 Process for Effective Phone Prospecting FIRST PHASE: Introductory warm-cold calls to find prospects worth pursuing. I work the phones. Weak prospects noted. Stronger candidates flagged for follow-up. SECOND PHASE: Best prospects are developed and nurtured by routine call backs. Again, I’m working the phones and making the calls.  WHAT YOU LEARN: Follow-up calls uncover active selling opportunities you […]

Marketing Direct Trial Project

Keep & Get More Customers Marketing Direct  Test A Trial Project You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts.  I give you full notes & clear records of each call at […]

Effective Phone Prospecting Explained

A series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. Phase One:  Introductory warm-cold calls to find prospects worth pursuing. NOTE: I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. Phase Two:  Best prospects are nurtured by routine […]

TeleMagic Cloud

To this day I have not found a software system as effective, as intuitive or as productive as TeleMagic.

Rapid Application Contact Management

Rapid application contact management is essential for effective phone prospecting. And what I have to say about the following rapid contact management tool is biased and perhaps one-sided. But there is no CRM product out there — regardless of cost and hype — that delivers the DIY functionality and flexibility of TeleMagic. By that I […]

Outside Sales Cold Calls

Misused and misunderstood — that’s the the rap on making outside sales cold calls But this simple sales tool has benefits you’ll do well to explore. Question: Why do B2B sales managers consider cold calling clients obsolete? Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales […]

Business Development Lead Nurturing Cold Call

Effective Business Development Lead Nurturing Cold Call Unlike Old-way Telemarketing My business development lead nurturing cold call process incorporates a series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. It completely eliminates the stigma and annoyance of old way cold calling. It gets your prospects and your customers to “open-up” […]

Business Development Cold Call Process

Effective Business Development Cold Call Process Unlike Old-way Telemarketing My business development cold call process incorporates a series of personalized customer experience engagements that contradicts every idea you’ve had about telemarketing. It completely eliminates the stigma and annoyance of old way cold calling. It gets your prospects and your customers to “open-up” and discuss what […]

Business Prospecting Cold Call Success

Make your business prospecting cold call a success Forget using your business prospecting cold call to book an appointment. Focus instead on developing a base of worthwhile prospects you can develop over time into prospects interested in meeting you and learning more about what you can do for them. Yes, it’s a process! But you’ll […]

Cold Call Business Development Process

Can My Cold Call Business Development Process Work For You?  What if I told you that my cold call business development process can be an effective marketing process for growing your business?   And what if I told you that a deep knowledge of your industry or what you sell is not required for  making […]

Effective Business Sales Lead Prospecting By Phone

Effective Business Sales Lead Prospecting By Phone Requires Real-Time Follow-up Calls Business sales lead prospecting with the right personal touch is a practical way to get new customers and keep your existing customers from drifting away. But effective business phone prospecting involves routine follow-up calls. These calls create trust, build your credibility and forward the sales process. […]

Direct Marketing Response Ad

 Direct Marketing Response Ad Lessons From My Ad In The Wall Street Journal     My direct marketing response ad in The Wall Street Journal is so simple you might call it boring. Thanks to a local printer who helps with the final touches using Adobe In-Design, I keep production costs under $150. My latest direct […]

Direct Response Ad Lessons

My direct response ad in The Wall Street Journal is so simple you might call it boring.

Marketing Direct Phone Prospecting Cold Call

Marketing Direct Phone Prospecting Cold Call Test  I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you. You pick prospects you want developed…any market. VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc. Prospects you’ve met at trade shows…Customers who have drifted […]

Sales Lead Development Process

Effective Sales Lead Development Process A sales lead development process with the right personal touch is a practical way to get new customers and keep your existing customers from drifting away. Routine real-time follow-up calls are key. These calls create trust, build your credibility and forward the sales process. Working the phones and making these calls I establish […]

Cold Call New Business Explained

How To Cold Call New Business  The secret is a personal touch that engages your prospects —- getting them to interact with you one-to-one so they trust doing business with you. Also, new business cold calling is a form of direct marketing. And building a highly targeted database is the key to any successful direct marketing campaign. […]

Effective Introductory Cold Calls Explained

Misused and misunderstood — that’s the the rap on making introductory cold calls But this simple sales tool has benefits you’ll do well to explore. Question: Why do B2B sales managers consider cold calling clients obsolete? Answer: Social media and web based marketing are their focus. And business development cold calling is misery for their sales people. […]

Effective Business Cold Call Prospecting Explained

Can My Personal Touch Business Cold Call Prospecting Work For You?  What if I told you that business cold call prospecting can be an effective marketing tool for growing your business?   And what if I told you that a deep knowledge of your industry or what you sell is not required for  making those […]

Sales Follow Up Support

Why You Need Sales Follow Up Support  Either your sales people are too busy for sales follow up or have no confidence in working the leads your marketing people give them to pursue. This sales follow up support failure kills your sales conversion rates, weakens your credibility with clients and potential customers and harms your bottom line. […]