Category: Business Development

Business Development

Real-world outreach phone prospecting tips

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Outreach phone prospecting tips Old school but they work! Building Good Outreach Lists George Clay So much of what you buy has contact data you need to clean up and update with accurate info. What to do? Build your own lists. Talk to people on the other end of the line! Find out who’s reachable and verify their contact information as well as how they prefer to be contacted. You’ll find prospects will appreciate this common courtesy, and they’ll generally end up sharing even more information that can eventually lead to maybe making a sale or two. Building good prospecting lists […]

Business Development

Try the human touch

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Outreach by phone to both your existing customers and prospects you want to develop into becoming your customers. Sounds so old-school and outdated. That’s why I think you’ll be surprised when you try some of this yourself or maybe have me help you along the way.

Business Development

Let’s keep in touch

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LET’S KEEP IN TOUCH Marketing Direct is the most personalized business development service you will ever come across. I engage your prospects one-to-one in a way that builds trust and helps your business grow. Call my style “old school” but it works! By filling out this form I guarantee I will personally receive your email and be in touch with you within 24 hours. Name: Email: Phone Number We respect your email privacy Powered by AWeber Email Marketing  

Business Development

Outreach Call Script

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How To Write And Deliver An Effective Outreach Call Script An effective outreach call script is a navigational chart that helps you control the progress and content of  your call. Done right, it elevates your call….transforming it into pleasant, interactive dialogue. OK, I hear you — all the telesales cold calls you receive, you say, are not that way at all. The caller sounds “stiff”…the pitch awkward and the cold caller’s persistence becomes obnoxious. That’s outreach cold calling done wrong. What follows will help you avoid that train wreck…and make you a cold calling champ by using an effective script and relaxed delivery. Say exactly […]

Business Development

Where do you find good prospect lists?

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No easy answer and no magic pill.       Just about everybody wants to find good prospect lists.   But usually like finding a needle in a haystack.One solution is to build these prospect lists yourself.It’s not for everybody and may not be right for you.But it sure has worked for me in a way that builds trust and establishes credibility in a way that gives me a leg-up getting through to the right people and building a relationship with them over time and not with a single phone call.       Important you know it’s not pestering people with annoying phone calls.And […]

Business Development

Building quality prospecting lists

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 Is your prospecting list scattered about on slips of paper, business cards or sticky notes?Building quality prospecting lists includes data entry about each prospect you contact and what your conversation covers during your call.For me, real-time data-entry is key to building quality prospecting lists.Key data points to capture include:Your prospect’s interest level in your goods or services.Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.Ask the qualifying questions to make certain your offer matches their needs.Learn their “hot buttons” — what is it you can do for them that matters most.Use real time follow-up by phone for interacting […]

Business Development

Lead generation call centers may not be suited for what you really need.

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Call centers for phone lead generation services are all over the web. If mass volume calling is what you need you might find a call center that’s right for you. But at the end of the day call centers and small business people usually are not a good fit. My outreach services may be what you need. First off, important you know that I do not farm out your work to a call center. I’m the one making the calls. I qualify prospects with introductory discovery calls. Old school outreach with hardly any selling. Just finding out if there’s an […]

Business Development

Marketing Direct Outreach Help

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Building Good Prospect Lists Nothing worthwhile comes easy. Especially so-called telemarketing lists. Most of what you buy are loaded with junk you need to clean up and that’s a real pain. What to do? Build your own lists and keep your data clean and up-to-date. Helps if you have a  good list company like Accurate Leads —- Small family owned list company. Great service. Plus you can test small batches of prospect lists custom built to match your needs. They’ve been around since 1984. I’ve known about them only for a few years. Their services I have recommened to Marketing […]

Business Development

Business Outreach Process FAQ and My Answers

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Scroll through these slides. Questions?  I’m here to answer: 858-756-2085  seem my post How To Make An Effective Phone Introduction seem my post How To Make An Effective Phone Introduction seem my post How To Make An Effective Phone Introduction Test My Strategic Calling. You Pick Markets and List…200 Prospects Per Test…Test Month-To-Month…858-756-2085   If you’d like to test my outreach here’s how to do it 

Business Development

Lead qualification phone process

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    First of all, important you know this… My lead qualification phone process has me on the phone making the calls. There’s no room full of telemarketers pushing to get you contact names for worthless follow-up calls. Phone lead generation services have a terrible reputation for cranking out this type of stuff. What’s different I qualify prospects with introductory discovery calls. Old school outreach with hardly any selling. Just finding out if there’s an interest which in most cases there is none. That’s the grind of real-world prospect qualifying! Weeding out the good ones from the mostly bad ones. […]