Business Sales Development Plan

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Overlooked Business Sales Development Plan: Real-Time Follow-Up By Phone.

business sales development

George Clay

Real-time follow-up by phone is often overlooked in business sales development for reaching new markets and getting new customers.

Voice-mail and e-mail are well and good.

But nothing beats real-time Q&A with your customers and potential customers.

That’s the beauty of real time follow-up by phone.

It’s interactive dialog — an information gathering platform for learning your prospect’s “hot-buttons” and what you can do for them.

Another big benefit of this business sales development strategy: by speaking one-to-one with your prospects the feedback you get is immediate.

Easy To Market Test

Furthermore, real time follow-up calls give you an easy and versatile business sales development test marketing platform.

With subtle tweeks to your calls and scripts you can adjust your message points to any market segment you want to reach.

But the real secret to follow-up call success is to make your calls routine and methodical.

Effective follow-up by phone is a methodical and ongoing sales process of list building and then prospecting your lists to find leads you can work into sales appointments.

The Right Personal Touch

Done with the right personal touch and not merely as an indiscriminate numbers game your follow-up calls will change how you get and keep customers.

Your calls will also give you significant advantages over your competitors who fail to use this simple but incredibly effective B2B interactive marketing media. 

Become Better At Business Sales Development Marketing

business sales development

George Clay

Consider subscribing to my newsletter. That way you get updates on ways  Business Sales Development Marketing By Phone can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing. 

 Also: Harvard Business Review reports on benefits of cold call lead development.

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