Business Prospecting Cold Call Success

 
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Make your business prospecting cold call a success

outsourcing business to business phone calls

George Clay

Forget using your business prospecting cold call to book an appointment.

Focus instead on developing a base of worthwhile prospects you can develop over time into prospects interested in meeting you and learning more about what you can do for them.

Yes, it’s a process!

But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did.  

Here’s the cold call process I recommend you try. 

Phase One:  Introductory warm-cold calls to find prospects worth pursuing.

Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). business prospecting cold call

Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.

NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up“).

WHAT YOU LEARN: With real-time CRM calls you learn active business prospecting cold callselling opportunities you NEVER hear about unless your ear is on the ground!

EXAMPLE: Vendor drops ball…you jump in to prove what YOU can do. 

Appointment Setting 

Routine follow-up calls plus e-mail follow-ups  & direct mail follow-up letters work wonders to get you in the door for a face-to-face meeting.

The secret is a personal touch that engages your prospects so they trust doing business with you.

Also, your business prospecting cold call is a form of direct marketing.

And building a highly targeted database is the key to any successful direct marketing campaign.

Therefore, view each call as a means for fine tuning your sales lead generation database. It’s a work in progress that never ends! 
                                       

StatisticsReview of Marketing Direct, Inc.

business prospecting cold calls

George Clay

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 Improve Your Business Cold Call Prospecting Success

StatisticsReview of Marketing Direct, Inc.

Get updates on ways business development phone prospecting can help grow your business  —especially in this economy.

Also, this Advertising Age update on B2B phone marketing.

B2B Phone Prospecting

Also, for further study:

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B2B Phone Prospecting

George Clay

If you’re a growing business you cannot afford to miss these simple but effective sales development techniques. Go ahead and subscribe now!






It’s not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting. 
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Category: Business Development, Business To Business Appointment Setting, Direct Marketing

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