Business to Business Lead Generation

Building Good Prospect Lists

building good prospect lists
George Clay

My toolbox for building good prospect lists.

A reasonably good contact management program.

My favorite — TeleMagic.

Streamlines list building — keeps data organized for rapid outreach to best prospects.

My review of Telemagic is here. 

List building outreach without a good CRM platform is a fool’s errand. So get one an learn the ropes.

Good list company

Accurate Leads —- Small family owned list company.

Great service. Plus you can test small batches of prospect lists custom built to match your needs.

My review of Accurate Leads is here.

Research Tool

Entirely optional but worth the cost — Buzzfile Pro  — key contact data and company info on companies suited to industry categories you are focused on developing. My review of Buzzfile Pro is here.

Plenty of Patience

Building quality prospect lists takes time and work.

Plus old fashioned persistence — qualifying and updating your prospect lists with real-time follow-up calls.

It’s a process of establishing and then building trust and credibility with your customer and prospect base.

With each call you are gathering and using customer data to improve your interactions with specific targeted customers and prospects…over time and not with a single phone call.

What It Will Do For You

Done well, this process will boost customer engagement and loyalty, plus help your marketing and sales performance.

My Marketing Direct sales outreach process was developed specifically for this type of “hands-on” high-end direct marketing process…and cannot be replicated by mass volume telemarketing.

 Marketing Direct Outreach

More than what a sales rep can do