Build Client Prospect Lists For Lead Generation Campaigns


An Effective Way You Can Build Client Prospect Lists For  Generating New Leads

Build Client Prospect Lists

George Clay

If you are running low on new prospects for your lead generation campaigns it’s time to pick up your phone and start making some calls. 

What I’m talking about is old school phone prospecting —-developing a base of well-qualified prospects interested in meeting you and learning what you can do for them.

Yes, it’s a process!

But you’ll discover it get’s you in-the-door to make your sales and get more customers with far greater success than one-call telemarketing ever did.  

To build client prospect lists here’s the process I use and recommend.  

Phase One:  Introductory warm-cold calls to find prospects worth pursuing.

Build Client Prospect Lists

Process to build custom lead lists

Phase Two:  Best prospects are nurtured by routine call backs from me and follow-up emails from you (see my post Appointment Setting Mistake). 

Real-Time Follow-Up Calls are essential (see memo at right) for gaining trust, learning what your prospects really need and showing how your team outshines the competition.

NOTE: Voice-mail, e-mail and social media are all effective CRM…but over-used to where their messages too often are ignored (see my post “Lazy Follow-up“).

WHAT YOU LEARN: With real-time CRM calls you learn active Build Client Prospect Lists selling opportunities you NEVER hear about unless your ear is on the ground!

EXAMPLE: Vendor drops ball…you jump in to prove what YOU can do. 

Appointment Setting 

Routine follow-up calls plus e-mail follow-ups  & direct mail follow-up letters work wonders to get you in the door for a face-to-face meeting.

The secret is a personal touch that engages your prospects so they trust doing business with you.

Also, your business prospecting cold call is a form of direct marketing.[singlepic id=74 w=170 h=90 float=right]

And building a highly targeted database is the key to any successful direct marketing campaign to build client prospect lists.

Therefore, view each call as a means for fine tuning your sales lead generation database. It’s a work in progress that never ends! 

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business prospecting cold calls

George Clay

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 Improve Your Business Cold Call Prospecting Success

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Get updates on ways business development phone prospecting can help grow your business  —especially in this economy.

Also, this Advertising Age update on B2B phone marketing.

B2B Phone Prospecting

Also, for further study:

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B2B Phone Prospecting

George Clay

If you’re a growing business you cannot afford to miss these simple but effective sales development techniques. Go ahead and subscribe now!

It’s not Glamorous! But small business owners like the RESULTS they get with my business development phone prospecting. 
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Category: Business Development, Business to Business Lead Generation, Direct Marketing, Direct Response Marketing

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