“Should Be Used By Every B2B Sales Force”

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B2B Lead Generation Marketing Strategy in Harvard Business Review

b2b lead generation marketing

George Clay

Laughed at by many who view it as obsolete, here’s a tested B2B lead generation marketing strategy you may want to try.

HARVARD BUSINESS REVIEW has an article on this very subject.

Tactics That Increase Sales

Called COLD CALL TACTICS THAT INCREASE SALES  it says cold calling “should be utilized by every B2B sales force”.

Surprised this b2b lead generation marketing strategy is gaining favor?

You are not alone!

Most B2B marketers overlook this lead development strategy completely…or get hooked into trying it by call centers that are not suited for small business marketers.  

The Personal Touch

But sales prospecting with the right personal touch is a practical way to get new customers and keep your existing customers from drifting away.

The secret to effective sales prospecting involves routine follow-up calls. These calls create trust, build your credibility and forward the sales process.

Working the phones and making these calls I establish one to one personal contact with your prospects in a very personal way…ahead of the bigger companies with larger, less personalized sales and marketing organizations.

Pilot Projects

And because I test everything for you with small trial projects you will NEVER waste your money on your b2b lead generation marketing by phone going nowhere.

 What my B2B lead generation marketing by phone can do for you

  • Build your new business prospect list with introductory cold calls.
  • Develop the qualified sales prospects with lead nurturing follow-up calls.
  • Get you Appointments by methodically working this new business sales prospecting list.
  • Make your lead generation pipeline prospecting process more efficient so every lead gets followed up.
  • Give you full notes & clear records of each call at all stages.
  • Give you DAILY Call Outcome Reports so you can share information and adjust tactics.
  • Save you money…with new business sales prospecting  TRIAL PROJECTS.

Enhance Your B2B Lead Generation Marketing

b2b lead generation marketing

George Clay

Consider subscribing to my newsletter for updates on ways Lead Development B2B Prospecting can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

Also, if you do nothing else today click and read this: 7 New Rules for Prospecting In The Age of The Customer

 

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Category: Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting, Outsourced Sales Support

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