VP-level executives…CEOs…IT execs...Buyers…OEM or channel sales partners.
For your business outreach new client development consider:
- Prospects you’ve met at trade shows
- Customers who have drifted away
- Subscribers to newsletters or webinars
- High-profile executives you've read about in business journals
Introductory warm-cold calls to find prospects worth pursuing.
I work the phones.
Weak prospects noted.
Stronger candidates flagged for follow-up.
Follow-up calls to uncover active selling opportunities.
Best prospects are developed by routine call backs.
Again, I’m working the phones and making the calls.
What You Learn:
Sales opportunities you’ll NEVER hear about unless your ear is close to the ground!
EXAMPLE --- Vendor drops ball…you get the chance to prove what you can do.
The secret to keeping these updates on track is a strategic calling platform that makes reaching out to large groups of your contacts in a very personal way a very manageable process.
I’ve been using this sales tool for years and continue to marvel at it’s organizational efficiency.
Called TELEMAGIC, it slices and dices the database to come up with the best calls to make…
organizes the calls…
fast-dials the calls…
sends emails, etc.
From cold lead through satisfied customer TELEMAGIC streamlines the qualification process.
It’s not mainstream marketing.
And it won't get you new customers overnight.
But to work your way into high-value accounts and develop key relationships that result in you getting a crack at becoming their vendor this may interest you.
Developing the best leads with real-time follow-up calls cannot be replicated by mass volume calling.
It boils down to how I interact with your prospect base.
Your prospects get to know me.
And with each follow-up call I get to know them better!
Yes, it’s process.
But it makes your lead qualification process a lot easier for you and your team.
Sooner or later every vendor screws up a project.
My real-time follow-up calls keep you informed on account activity so you’re ready to move when opportunity knocks.
Feedback: I give you full notes and clear records of each call at all stages.
You Monitor Account Activity:
Because these updates are ongoing you can track results and jump in whenever a prospect is ready for a face-to face or wants a demo scheduled or has questions best answered by you or your team.
Best List: Your house list will bring you the highest response rates when you contact these prospects by phone.
So before buying an outside list let’s develop these prospects first!
How To Test My Strategic Calling Process
- Small Controlled Test
- You Pick Markets and List
- 200 Prospects Per Test
- Your Team Gets Actively Involved
- You Monitor Account Activity
- Adjust Tactics as Needed
- Test Month-To-Month
- Cancel Any Time
Lead Generation---but do it the right way!
Hunting, prospecting for new business development, interest validation & qualification
Lead follow up from Trade Shows or any prospects you need developed.
Manage & nurture leads through handover to Sales, once there is an opportunity
Uncover projects that your sales group is not currently involved in, such as what your competitors are working on
Build relationships with key contacts involved in purchasing process
Identify New Client Opportunities --- trade journals especially good resources for researching new business clients
Database management --- clean and qualify leads so that accurate data is in place
Track all work so each lead gets followed up.
Participate in early stages of the sales process, but will not close the sale