Marketing Direct Custom Phone Prospecting

Marketing Direct Custom Phone Prospecting

George Clay

Forget those telemarketing or annoying cold calls you are used to getting.

 I reach out to your prospects with meaningful, purposeful conversation…the same way you would want to interact with your customer and prospect base if you were making those calls yourself. 

You pick prospects you want developed…specific to your particular market niche.

VP-level executives…CEOs…IT execs…Buyers…OEM or Channel Sales Partners…System Integrators, etc. etc.

Prospects you’ve met at trade shows…Customers who have drifted away…Subscribers to your newsletters or webcasts. 

I do your hunting plus warm-cold calling & pre-sales qualifying with lead management & lead scoring with REAL-TIME follow-up calls for you.  

  • I give you full notes & clear records of each call at all stages…plus Daily Call Outcome Reports so you can share information and adjust  tactics. 
  • You track response and measure results.

Intelligent, Professional Data-Driven Prospecting Begins With You Educating Me About Your Customers.

From you I learn about your customers —- what they want and expect from you vs. what your competitors are offering.

That way I come across as knowledgable and informed when reaching out to your customer and prospect base.

As you can see from the outline below, it’s a process….and developing the right “pitch” and messaging will take some trial and error testing.

But once we iron out the wrinkles the program works something like this:
Marketing Direct Custom Phone Prospecting  processmarketing direct custom phone prospecting
  • Intro call…real-time interaction with decision-maker or get the name of that decision-maker.
  • I email you — immediately — the results of my call and what you are to send the prospect. Helpful if you and I figure out what key data points you want collected by me in the opening call.  
  • Your follow-up email could open like this: My colleague, George Clay, spoke with you today about blah blah blah…and asked that I follow-up with more info on our services…
  • You send the email…and then—according to the time-line given me by the prospect in my intro call — I recontact that prospect real-time and ask if info received..any questions..any needs we can help them with etc….if note…I if I can contact say 30 days or so or if ok to check back time to time.
  • I email you immediately their response and at this stage good to either email again and/or snail mail.
  • Keep the snail mail and email on-going —educating and informing about special offers, etc. 
That’s the Market Direct Custom Phone Prospecting process.

Relationship building…credibility building…lead nurturing follow-up that makes you stand out from the pack. 

A  tested & versatile direct marketing process 

marketing direct custom phone prospecting

Marketing Direct Custom Phone Prospecting

A big key to my Marketing Direct Custom Phone Prospecting is a rapid application contact management crm called TeleMagic. 
TeleMagic is a great resource not just for phone prospecting but tracking and managing your customer and prospect base.
I recently made a video about TeleMagic — you can see it here.  


Call 619-692-3110 or e-mail

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Improve Your Business Development Phone Prospecting  

cold call b2b business development lead generation

George Clay

Get updates on ways my  Marketing Direct Custom Phone Prospecting can help your business grow —especially in this economy.

Also, go here for DMA 2012 response rate reports for lead generation marketing media. Plus this Advertising Age update on B2B phone marketing.

business development lead generation

Also, for further study: