The Sales Lead Follow-up Problem
Either your sales people don’t care or have no confidence in the sales leads your marketing team gives them to pursue.
Sales lead follow-up process? There is none! Just a disorganized call list scattered about on sticky notes or business cards.
Furthermore, other than the usual sales lead follow-up tools — voice mail, email and social media — there’s little if any real time, Q&A interaction or information gathering with your sales prospects.
This sales lead follow-up failure kills your lead generation conversion rates, weakens your credibility with clients and potential customers and harms your bottom line.
My sales lead follow-up process can get your sales organization back on track.
I work exclusively for sales organizations where lead nurturing and relationship building are key to closing each sale. Not one call telemarketing or call center work. Nothing like that.
Getting you higher sales lead conversion rates and more revenue per sales lead than is typically achieved by traditional telemarketing is what my service is all about.
Your calls are important…and making sure they’re done right is why I don’t outsource to third party call centers.
Sure this limits the projects I take on.
But I’m here to give you service that stands out from the crowd.
To make working with me pay out for YOU consider a SMALL trial project.
I develop your prospect list by building solid relationships with key prospects in the markets and the companies you want to reach.
Creating trust with each prospect is my primary goal — NOT making a sale.
I start the lead qualification process with introductory cold calls. It’s here the weak prospects are weeded out…and the better qualified prospects are engaged for careful and methodical follow-up calls. This is where the all important relationship building process begins.
With each call I capture key details…including:
- Your prospect’s interest level in your goods or services.
- Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
- Ask the qualifying questions to make certain your offer matches their needs.
- Learn their “hot buttons” — what is it you can do for them that matters most.
Category: Business To Business Appointment Setting, Business to Business Lead Generation, Complex Sale Lead Generation, Lead Generation & Appointment Setting, List Building, Outsourced Sales Prospecting