George Clay

What if I told you that with the right prospect list a skilled phone marketer can develop a flow of high end sales leads for you more efficiently than can your best face-to-face salesperson?

And what if I told you that over-the-phone lead generation — done with the right personal touch and not merely as an indiscriminate numbers game  —- is an efficient way to build your house list of qualified sales prospects you can market to again and again with related offers for your products and services?

My phone marketing is just such a service. It’s designed specifically for sales organizations in B2B complex sales. I work the phones and make the calls...developing your prospect list by building solid relationships with key prospects in the markets and the companies you want to reach.  

Creating trust with each prospect is my primary goal — NOT making a sale. Your calls are important…and making sure they’re done this way is why I don’t outsource to third party call centers.

I start the lead qualification process with introductory cold calls that qualify each prospect to determine if your business is a good fit for what they need. It’s here the weak prospects are weeded out…and the better qualified prospects  are engaged for careful and methodical follow-up calls.  This is where the all important relationship building  process begins.

With each call I capture key details…including:

  • Your prospect’s interest level in your goods or services.
  • Identify their needs…learn about existing suppliers… and how YOU can pre-empt the competition.
  • Ask the qualifying questions to make certain your offer matches their needs.
  • Learn their “hot buttons” — what is it you can do for them that matters most.

Trial Project

To make working with me pay out for YOU consider a SMALL trial project. You and I work together so the sales leads and appointments I generate for you convert into paying customers for YOUR business.

During this trial project some leads are upgraded…some downgraded. Yes, it’s a process. But from cold lead through satisfied customer it brings you better qualified prospects with higher conversion rates than you can get with direct mail, email marketing or traditional telemarketing.

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